Meet Androidland: Australia opens "world-first" Android store in Melbourne

Peter Dockrill
02 December 2011, 3:05 PM
(2 days ago.)



Telstra has opened what it claims is the world's first dedicated Android store, Androidland, as a 154sqm space within its Bourke Street Melbourne Telstra outlet.



(Image: Telstra)

Despite its massive growth over the course of the past year, one thing Android has been lacking when compared against its staunch mobile rival, iOS, is a flagship retail presence and themed shopping experience to compete with the slick and pervasive Apple Store juggernaut. Enter Androidland, a dedicated 154sqm Android shopping space which opened today, located within Telstra's Bourke Street store in Melbourne.


(Image: Telstra)

Androidland, which Telstra claims is the fruits of Google's first-ever retail partership with a mobile carrier to promote its mobile OS, is being presented as a big, fun and interactive way to explore and discover the Android universe, with on-site 'experts' trained by Google (sound familiar?) on hand to help shoppers out with any questions they have and walk them through the software and hardware.


(Image: Telstra)

The store will feature the latest Android phones and tablets for customers to have a play with, and a number of theme-park-esque touches have been designed to elevate Androidland above your everyday Kmart/Dick Smith shopping experience: an "interactive spaceship zone" lets shoppers play with Google Earth and Angry Birds on a giant screen; a huge 24 x 9 metre window display incorporates an augmented reality game for curious onlookers; and a play zone includes skill testers, clown games and a Google Books virtual library.




Post your comment



Comments

RSS feed Email alert

Andrew Tech Help (New user):

This is really worrying. Android Phones should not be sold to regular consumers, they're just not safe (there's constantly Malware in the Android Market). Windows Phone should be the focus for the cheaper non iPhone Market, especially with Nokia joining next year.

02 December 2011, 3:09 PM (2 days ago)report abuse Send to a friend reply

Your Average Joe (Regular user):

Quoting Andrew Tech Help:
This is really worrying.
I hope you are being facetious here.
Because this sounds suspiciously like a plug from an MS employee.




02 December 2011, 3:16 PM (2 days ago)report abuse Send to a friend reply

timmaaa (New user):

Exactly where are you getting your information? Please quote your sources of such blatant bullsh*t.

02 December 2011, 4:16 PM (1 day ago)report abuse Send to a friend reply

Richard Holster (New user):

This is really worrying...that you're completely unaware of how the Android system operates in the Mobile device world...yeah I agree with the previous poster; you sound like an MS employee.

02 December 2011, 4:49 PM (1 day ago)report abuse Send to a friend reply

Richard Holster (New user):

This is really worrying...that you're completely unaware of how the Android system operates in the Mobile device world...yeah I agree with the previous poster; you sound like an MS employee.

02 December 2011, 4:51 PM (1 day ago)report abuse Send to a friend reply

Tin (User):

Sounds to me like "Andrew Tech Help" is afraid that if Windows starts to dwindle, he might be out of a job...

Tell us please, Andrew... Can you actually name any malicious apps in the Google market? Or are you just going from what you've heard from antivirus companies who want to sell their stuff?

02 December 2011, 7:12 PM (1 day ago)report abuse Send to a friend reply

MikeyG74 (New user):

Microsoft and Nokia have missed the boat!! Go Android!!

02 December 2011, 4:43 PM (1 day ago)report abuse Send to a friend reply

Spr_Rcr (New user):

We have winners and we have loosers, loosers always focus on shortcomings and possible "Malware". Winners simply buy and enjoy the "Android" experience. Perfect example of reliable, affordable and style.

02 December 2011, 5:18 PM (1 day ago)report abuse Send to a friend reply

two worlds (New user):

So it's not just in China that people are counterfeiting Apple Stores...

02 December 2011, 6:11 PM (1 day ago)report abuse Send to a friend reply

two worlds (New user):

So it's not just in China that you'll find counterfeit Apple stores...

02 December 2011, 6:13 PM (1 day ago)report abuse Send to a friend reply

Skip (User):

I am a big Android fan, but this is a little creepy. Let's try not to become too much like that fruit cult.

03 December 2011, 6:25 PM (21 hours ago)report abuse Send to a friend reply

Tin (User):

I'm more concerned that it's attached to a specific telco. Especially this specific telco.

03 December 2011, 10:57 PM (17 hours ago)report abuse Send to a friend reply

anonymous user Anonymous user

-->