1970 designer of Clemson’s Tiger Paw logo, John Antonio, dies of cancer

BY AARON BRENNER | abrenner@postandcourier.com

CLEMSON – The designer of Clemson’s Tiger Paw logo, John Antonio, succumbed to a long bout with cancer Thursday in Greenville, the university announced. Antonio was 83.

Upon Hootie Ingram’s hiring to replace Frank Howard as head football coach entering the 1970 season, Henderson Advertising in Greenville was hired by Clemson president R.C. Edwards to spice up the university’s image.

Antonio, who’d had experience with logos and public relations for corporations, was given the assignment. His orange logo was modeled after a plaster-of-paris imprint of a Bengal Tiger’s paw sent from Chicago’s Museum of Natural History.

Antonio’s logo was designed in the spring of 1970 and subsequently unveiled that summer at six press conferences in South Carolina, Charlotte and Atlanta. It was imprinted as a white paw on orange helmets; a rarity at that time for logos appearing on football headwear.

A memorial service for Antonio is June 15 at 1:30 p.m. at First Presbyterian in Greenville.

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