CCPA

In October 2019, the California Attorney General published draft regulations to provide further guidance on CCPA which are expected to be finalized in the next several months. The information and product updates provided here are subject to change based on updated regulations from the California Attorney General.

The law includes a provision that gives California residents the right to opt out of the "sale" of their "personal information" through a prominent link that says "Do Not Sell My Personal Information" on the "selling" party’s homepage. The CCPA includes certain exceptions to the definition of "sale," including transfers to "service providers."

Restricted data processing is intended to help advertisers, publishers, and partners meet their CCPA compliance needs. When you enable restricted data processing, Google restricts how it uses certain data to only undertake certain business purposes.

We are also offering service provider terms to help advertisers, publishers and partners prepare for the CCPA. In certain circumstances, we will act as your service provider in handling data processed while restricted data processing is enabled. You should review these terms carefully to ensure they meet your compliance needs. Restricted data processing operates differently across our products.

Advertisers, publishers, and partners should ensure that the use of Google products and services, including restricted data processing, meets their CCPA compliance requirements. In some products, restricted data processing can be enabled for all California users, or only for those users who an advertiser, publisher, or partner indicates should have it enabled.

Advertisers and publishers should evaluate their use of Google products and services, including restricted data processing, with their legal advisors, to determine their compliance requirements. Please see this article to learn more about restricted data processing.

Advertisers should work with their legal advisors to determine whether and how they should comply with CCPA. This includes making a decision about whether to place a "Do Not Sell My Personal Information" link on their site or in their app and whether to enable restricted data processing in the Google products they plan to use. Advertisers should refer to this article to find out more information about how restricted data processing works for each product.

Publishers should work with their legal advisors to determine whether and how they should comply with CCPA. This includes making a decision about whether to place a "Do Not Sell My Personal Information" link on their site or in their app and whether to enable restricted data processing in the Google products they plan to use. Publishers should refer to this article to find out more information about how restricted data processing works for each product.