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Disney Merges Kids, Family-Targeted Ad Sales Teams

BURBANK, February 6: The Walt Disney Company has merged the advertising sales and promotions teams for its kids- and family-foc

BURBANK, February 6: The Walt Disney Company has merged the advertising sales and promotions teams for its kids- and family-focused television, online, radio and publishing businesses under the Disney Media Advertising Sales and Marketing Group, led by Tricia Wilber as executive VP.


Wilber will report to three business unit leaders—Rich Ross, the president of Disney Channel Worldwide; Steve Wadsworth, the president of Walt Disney Internet Group; and Russell Hampton, the president of Disney Publishing Worldwide.


Ross said, "The most powerful media reaching kids and families is now working in concert to deliver creative, customized and integrated marketing solutions to advertisers who are increasingly evolving away from the traditional media buying model. With our unparalleled global brand that kids love and parents trust and this enterprising team joining forces under Tricia's leadership, we are confident we will best serve our clients and reach our consumers no matter what medium they are using."


As part of the reorganization, Wilber has named a senior team to lead each business area and to guide multiplatform opportunities. They are: Michele Scarola, the senior VP for TV sales and the Eastern multimedia leader; Brad Davis, the senior VP for online sales and the Western multimedia leader; Jon Sayer, the VP of ad sales for Radio Disney and the Midwest multimedia leader; and Mary Beth Wright, the publisher of Disney Adventures and FamilyFun magazines and leader of the unitís publishing sales team. 


Three executives will also direct the multiplatform support areas that will leverage the expertise of the group: Kara Rousseau, the senior VP of marketing and sales development; Julie Watkins, the VP of revenue planning; and John Spadaro, the VP of research. Laura Nathanson will continue to oversee the ABC Family and ad sales group.



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