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MARTHA KNOWS BEST

Martha Stewart Has the Best Tip for Taking Thirst Trap Photos

The queen of selfies has spoken.
SNIFF SNIFF

The Truth About Perfumes That Claim to Boost Your Mood

Spritzing on so-called functional fragrance can feel like a convenient quick fix.

Latest News

It's Giving Thanks

Therapists Say Gratitude Journals May Live Up to the TikTok Hype

The self-care practice isn't a golden ticket to serenity, but it can be as game-changing as TikTok suggests.
Making Waves

Your Ultimate Guide to Radio-Frequency Skin Treatments

The tightening and contouring technology is booming lately — and for good reason.
#HACKED

The Most Useful Beauty Hacks TikTok Has Come Up With This Year

We filtered out the real deals from the bullshit so you don't have to.
CELEBRITY BEAUTY

How Lala Anthony's Pandemic Kitchen Experiments Birthed a Beauty Brand

The TV presenter and actor is launching a brand-new hair-care line, and is kicking it off with a single product.
Move On

How to Tell If Your Hair Products Are Expired

All the signs your shampoo or hairspray is better off headed for the eternal medicine cabinet in the sky. 
EUPHORIC

How Euphoria Nail Artist Natalie Minerva Creates the Show's Intricate Nail-Art Designs

Plus, she shares the story of how the show found its first key nail artist.
To Dye For

This Ancient Korean Nail Technique Is Having a Modern Revival

The process involves dyeing your nails with crushed-up flower petals.
EVERYTHING'S GONNA BE ALL BRIGHT

LYS Wasn't Messing Around When It Put the Word "Brightening" in Its New Concealer's Name

 It's safe to say we all have new makeup roster staples. 
CUTENESS OVERLOAD

Kaavia James Union Wade Showed All of Us Up With Her Bubbled, Braided Pigtails

How does this toddler have better hairstyles than all the Allure editors combined?
Swipe Up

This App Lets You "Try On" Plastic Surgery Results 

Created by a surgeon to make services more accessible, AEdit might change the way we book cosmetic surgery.

Kendall Jenner Just Jumped on the Curtain Bangs Bandwagon

Are there any celebrities not cutting some form of fringe right now?
Celebrity News

This Margot Robbie Doppelgänger Is Confusing Thousands of TikTok Users

"Are you sure that's not you?"
Hard Pass

Surprise! The Tanning Nasal Sprays Going Viral on TikTok Are Not Safe

According to experts, the science around them isn't just sketchy —  it doesn't exist. 
ALLURE EXCLUSIVE

There Isn't a Single Allure Editor Who Isn't Obsessed With Kosas's Revealer Foundation

We tried the brand's first full-blown foundation before anyone else, and the results were nothing short of stellar. 

How Lily James Transformed Into Pamela Anderson for Pam & Tommy

It took four tasking hours to complete all the hair and makeup every single time they shot. 
SHINE BRIGHT

How Jennifer Lopez Got Flecks of Diamonds and Gold in Her Latest Manicure

Believe it or not, it only involved one nail polish. 
NAILING IT

Kourtney Kardashian Just Posted 3 Valentine's Day Manicure Ideas for You to Copy

These manicures are kicking our serotonin into overdrive.
CUTENESS OVERLOAD

Rihanna's Hair Is Grazing Her Baby Bump and I'm Going to Cry

Baby Fenty really is on the way. 
SHORTIES

Are Long Nails Over? Even Kim Kardashian Is Getting Short, Neutral Manicures

Kim has famously put contouring back on the map — but are short, neutral manicures next?
NEW CUT, NEW YOU

Kerry Washington's Curls Are Thriving With Her Dramatic New Haircut

They are the very definition of popping. 
HAIR LOSS

How to Treat a Receding Hairline

Experts break down the most effective treatments for hair loss.
Back in Black

Billie Eilish Cut Baby Bangs and Dyed Her Hair Black

We are loving the tiered take on her short fringe.
ART CLASS

I Tried the Abstract Concealer Hack That's All Over TikTok

It's like arts and crafts time, but for your face. 
FOR YOUR FEED

11 Non-Binary Beauty Influencers You Should Be Following

These talented artists will instantly brighten up your feed. 
WRITTEN IN THE STARS

The Best Tattoo Ideas for Every Zodiac Sign

Inspiration for paying permanent tribute to your birth chart. 
THAT HIGHLIGHT THO

Bella Hadid Started a TikTok-Viral Jaw Highlighting Trend

Leave it up to TikTok to find an easy way to recreate the model's snatched jaw. 
CLASSIC RED

Beyoncé's Bare Face/Red Lip Combo Is Giving Me an Existential Makeup Crisis

I might never pair a bright lip with a full beat ever again. 
BODY LANGUAGE

Bridgerton's Nicola Coughlan Has a Message for People With Opinions on Her Body

"I am just one real-life human being."
AFTERCARE

How to Change Up Your Skin-Care Routine After a Rhinoplasty

Experts share how to wash your face and moisturize while your nose heals.
SEPHORA'S SEXY NOW

Sephora Now Sells Sexual Intimacy Products

Vibrators, lubricants, massage candles, oh my!
OUT WITH THE OLD

I'm Officially Over Nostalgic Beauty Trends

So I went on a search for something — anything! — truly new. 
MARTHA KNOWS BEST

Martha Stewart Has the Best Tip for Taking Thirst Trap Photos

The queen of selfies has spoken.
ginger snap

Strawberry Blonde Just Might Be Nicki Minaj's Best Hair Color Yet

We're convinced this should be her new signature look. 
THE GIRL WITH THE PEARLS IN HER HAIR

I Can't Stop Staring at Jennifer Lopez's Jewel-Studded Bun

How could you not be mesmerized by the singer's elaborate hair?
NOT A DRILL

Rihanna Nailed Her First Maternity Beauty Look

Congrats, Riri! 
THE CUSTOMER ISN'T ALWAYS RIGHT

Meet the Hairstylists Exposing Bad Clients on TikTok

Let these stories serve as your sign to be a bit friendlier at your next salon visit. 
CRASH LANDING

Sophie Thatcher's Hair Is a TV Character All on Its Own

The actor was an automatic standout in Yellowjackets, thanks to that grunge-inspired shag.
STUFF IT

Start Spring Cleaning Early With These Makeup Bags

Your vanity has never looked tidier.
Tighten Up

 I Tried Sofwave, a New Skin-Tightening Device, and It's Worth the Hype 

Here's my honest opinion of the next-gen treatment that softens fine lines.
In the Stars

What February's Aries Horoscope Predictions Mean for You

February brings a new level of romance, Aries, but only if you take steps to communicate your needs.