ONLINE MUSIC AND E-COMMERCE DOMINATE FASTEST GROWING SITES,
ACCORDING TO NIELSEN//NETRATINGS

 

NEW YORK, NY – June 15, 2000 – The Internet ratings report for the month of May 2000 from Nielsen//NetRatings, the fastest growing Internet audience measurement service from Nielsen Media Research, NetRatings, Inc. (Nasdaq: NTRT), and ACNielsen eRatings.com, shows online music and e-commerce led the fastest growing sites at-home for the month of May.

Leading the pack at No. 1 was Planet of Music’s site with a 340 percent growth to 2.5 million unique visitors. Rounding out the Top 3 were NextCard, which jumped 178 percent to 4.1 million unique visitors, and WebTrends Live, a provider of enterprise solutions, which grew 107 percent to two million unique visitors. Other fastest growing sites in the Top Ten included Victoria’s Secret’s site, which increased 82 percent to 1.2 million unique visitors during the month of its Cannes’ lingerie Web cast, underlying the success of its Web marketing. The controversial Napster site shot up 77 percent to 2.8 million unique visitors.

Nielsen//NetRatings Fastest Growing Domains for May 2000, At-Home

Domain

April Unique Audience

May Unique Audience

% Growth

1.

planetofmusic.com

577,908

2,541,726

339.8

2.

nextcard.com

1,459,728

4,056,306

177.9

3.

webtrendslive.com

966,095

2,003,994

107.4

4.

firstname.com

614,836

1,203,416

95.7

5.

allhealth.com

1,171,059

2,273,846

94.2

6.

shopnow.com

807,043

1,563,604

93.7

7.

jackpot.com

591,101

1,136,413

92.3

8.

victoriassecret.com

639,816

1,165,655

82.2

9.

ourhouse.com

530,914

941,773

77.4

10.

napster.com

1,600,143

2,836,064

77.2

Source: Nielsen//NetRatings, June 2000

Note: A minimum unique audience of 500,000 in April is applied to this list.

Music and Movie Sites Sing with Traffic
Entertainment marketers have taken note of last summer’s impressive Internet marketing of The Blair Witch Project, and are using the Web as an integral marketing tool this summer. As music and movie fans gear up for the summer fun, the official music and movie sites belonging to Eminem, Britney Spears, Limp Bizkit and the movie, "X-Men", jumped in traffic from April to May, indicating fans at-home hit these sites for the latest news and to check on tour dates. Leading the large growths in traffic was Eminem.com, soaring 182 percent to 442,000 unique visitors, followed by BritneySpears.com’s 57 percent rise to 423,000 unique visitors. X-Men-the-Movie.com grew 36 percent to 174,000 unique visitors and LimpBizkit.com increased 34 percent to 195,000 unique visitors.

Nielsen//NetRatings Audience Traffic to Official Music and Movie Sites, May 2000, At-Home

Site

April Unique Audience

May Unique Audience

Percent Change

Eminem.com

156,724

442,313

182.2

BritneySpears.com

269,671

422,679

56.7

X-Men-The-Movie.com

127,739

173,861

36.1

LimpBizkit.com

145,916

195,228

33.8

Source: Nielsen//NetRatings, June 2000