Music Download Sites Spike In Traffic, According To Nielsen//NetRatings

NEW YORK – August 8, 2000The Internet ratings for the week ending July 30 from Nielsen//NetRatings, the Internet audience measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), indicates that online music sites spiked in visitors during the week of the Napster controversy.  Web users flocked to music download sites, including Napster, Scour, MP3.com, Sonicnet and Listen.com (see Table 1).  Scour.com, an online music and digital entertainment site, led the increase with a 96 percent rise in traffic to over 380,000 unique visitors from the previous week.  Napster’s court battles continued to fuel the popularity of the music file-swapping service as the site’s unique audience increased 72 percent to 3.1 million unique visitors for the week.

“Putting the handcuffs on one company, Napster, will just force music fans to use other available software to get their fix,” said Allen Weiner, vice president of analytical services at NetRatings.  “Given the Web’s ability to spawn new software and distribute those bytes, no court in the world could end this phenomenon.”

Table 1. Nielsen//NetRatings Audience Traffic to Online Music Sites, (Home)

Domain

Week Ending July 23

Week Ending July 30

Percent Change

Scour.com

193,961

380,495

96%

Napster.com

1,811,431

3,113,941

72%

MP3s.com

285,874

437,566

53%

MusicMatch.com

122,058

172,202

41%

Listen.com

148,128

199,637

35%

Sonicnet.com

322,943

433,206

34%

 

Weekly Internet Ratings
The following set of at-home and at-work information includes:  Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads and Average Web Usage statistics for the week ending July 30, 2000.

 

Nielsen//NetRatings: Top 25 Web Sites by Property
July 24 – 30, 2000

Ranking of the Most Visited Web Properties
 

Top 25 Properties, At-Home

Top 25 Properties, At-Work

Property

Unique Audience (000)

Time Per Person (hrs:min:sec)

Property

Unique Audience (000)

Time Per Person (hrs:min:sec)

1.      AOL Websites

28,935

0:14:28

1.      Yahoo!

13,702

0:38:22

2.      Yahoo!

25,329

0:31:17

2.      AOL Websites

13,232

0:18:40

3.      MSN

19,218

0:21:29

3.      MSN

11,287

0:27:14

4.      Microsoft

16,276

0:05:47

4.      Microsoft

9,524

0:08:11

5.      Lycos Network

9,904

0:12:14

5.      Lycos Network

5,860

0:14:20

6.      Excite@Home

8,470

0:15:01

6.      Excite@Home

5,280

0:17:04

7.      GO Network

7,533

0:13:51

7.      GO Network

4,682

0:17:28

8.      About.com

5,293

0:06:30

8.      AltaVista

3,806

0:11:30

9.      AltaVista

5,186

0:09:53

9.      Time Warner

3,681

0:17:37

10.  eBay

5,018

0:55:05

10.  eBay

3,032

1:11:00

11.  Time Warner

4,985

0:09:36

11.  About.com

2,929

0:06:08

12.  NBC Internet

4,734

0:07:49

12.  Amazon

2,752

0:11:25

13.  eUniverse Network

4,230

0:06:34

13.  iWon.com Inc.

2,684

0:34:06

14.  LookSmart

3,817

0:06:24

14.  NBC Internet

2,536

0:08:29

15.  Amazon

3,717

0:09:16

15.  CNN

2,188

0:22:17

16.  iWon.com Inc.

3,683

0:29:19

16.  CNET Networks

2,107

0:06:56

17.  Ask Jeeves

3,251

0:06:48

17.  LookSmart

1,985

0:03:44

18.  Napster Inc.

3,114

0:08:44

18.  Ask Jeeves

1,859

0:06:53

19.  EarthLink

3,035

0:09:12

19.  eUniverse Network

1,828

0:05:34

20.  The Go2Net Network

2,872

0:05:37

20.  ZDNet

1,812

0:08:26

21.  CNET Networks

2,862

0:06:20

21.  Weather Channel

1,692

0:08:35

22.  Viacom International

2,822

0:11:28

22.  InfoSpace

1,652

0:05:58

23.  Real Networks

2,525

0:03:39

23.  Real Networks

1,626

0:04:00

24.  InfoSpace

2,314

0:04:34

24.  AT&T

1,626

0:10:46

25.  American Greetings

2,311

0:08:12

25.  The Go2Net Network

1,603

0:08:32

Example:  The data indicate that 2.3 million home Internet users visited at least one of the American Greetings-owned sites during the week, and each person spent, on average, a total of 8 minutes and 12 seconds at one or more of their sites.

Notes:  Rankings are based on audience measurement of people who have access to the Internet at-home and at-work.  Work rankings are based on persons at work who have access to a non-shared personal computer.  A property is defined as a consolidation of multiple domains and URLs owned by a single entity.  Reach is a measure of the unduplicated audience that visits a property.  The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

 

Nielsen//NetRatings: Top Ten Advertisers
July 24 – 30, 2000

Top advertisers, ranked by banner impressions, are based on data from BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report.  An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 10 Advertisers, At-Home

Top 10 Advertisers, At-Work

Advertiser*

 Impressions (000)

 Reach %

Advertiser*

 Impressions (000)

 Reach %

1.      TRUSTe

551,945

25.5

1.      TRUSTe

384,627

34.1

2.      Microsoft

360,847

36.3

2.      Microsoft

219,859

43.2

3.      Yahoo!

220,284

27.8

3.      Yahoo!

143,885

35.2

4.      America Online

157,674

28.2

4.      AllAdvantage

129,344

1.5

5.      Next Card

120,490

23.2

5.      Next Card

84,301

31.4

6.      eBay

112,081

14.9

6.      Amazon

73,738

36.1

7.      AllAdvantage

109,064

3.7

7.      Datek

70,786

10.6

8.      Casino On Net

104,321

12.4

8.      America Online

64,063

24.4

9.      Gamesville

102,364

2.4

9.      E*TRADE

60,335

13.4

10.  Amazon

101,809

29.1

10.  National Discount Brokers

58,199

7.3

*Impressions reported include house ads, which are ads that run on an advertiser’s own web property.

Example:  An estimated 101.8 million Amazon ad banners were completely loaded on at-home users’ computers during the surfing week.  These banners were delivered to 29.1 percent or 18.4 million home Internet users.

 

Nielsen//NetRatings: Top Ten Ad Banners Viewed
July 24 – 30, 2000

Top Banners, ranked according to reach percentage, are cited from BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.

Top 10 Ad Banners Viewed At-Home

Advertiser*

Reach %

Creative

1.      Capital One

7.0

How FAST do you want your credit decision?

2.      Bonzi Software

6.9

Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

3.      Capital One

6.8

0% Intro>>9.9% Fixed.  Not just another pretty card

4.      Capital One

6.2

Capital One VISA PLATINUM 0% Intro Rate  Fixed 9.9% APR thereafter on ALL PURCHASES

5.      ClassMates

5.6

Do you know this person?  Who could she be?

6.      PhotoAlley

5.5

Canon, Minolta, Olympus, Kodak, Nikon & more click here for better pictures

7.      Bonzi Software

4.6

Internet Status: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

8.      Network Solutions

4.5

Want a Web Address? Type it here!

9.      Office Depot

4.5

Free deliver…low prices…you 1-stop office shop!

10.  Citibank

4.5

Credit card balances piling up? Go Platinum! Citibank Platinum Select 2.9% Intro APR

Top 10 Ad Banners Viewed At-Work

Advertiser*

Reach %

Creative

1.      Bonzi Software

11.5

Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

2.      Capital One

9.7

How FAST do you want your credit decision?

3.      PhotoAlley

9.5

Canon, Minolta, Olympus, Kodak, Nikon & more click here for better pictures

4.      ClassMates

8.3

Do you know this person?  Who could she be?

5.      Plow&Hearth

7.9

Must-Haves for your Garden. Order today from Gardenworks.com

6.      Network Solutions

7.9

Want a Web Address? Type it here!

7.      Office Depot

7.7

Free deliver…low prices…you 1-stop office shop!

8.      Capital One

7.5

0% Intro>>9.9% Fixed.  Not just another pretty card

9.      Capital One

7.4

Capital One VISA PLATINUM 0% Intro Rate  Fixed 9.9% APR thereafter on ALL PURCHASES

10.  Citibank

7.3

Credit card balances piling up? Go Platinum! Citibank Platinum Select 2.9% Intro APR

*Ad banners that run predominantly on an advertiser's own property or house ads are not included in the above.

 

Nielsen//NetRatings: Average Internet Usage
July 24 – 30, 2000

Data below represent activity for the average Internet user during the designated weekly period.

Current Week At-Home

% Change from Last Week

Current Week At-Work

% Change from Last Week

Number of Sessions per Week

6

0

10

-9.1

Number of Unique Sites Visited

6

0

13

0

Page Views per Week

237

+2.2

381

-0.5

Page Views per Surfing Session

39

0

36

0

Time Spent per Week

 3: 13: 35

+3.4

 5: 41: 08

-0.5

Time Spent during Surfing Session

 0: 32: 01

+2.0

 0: 32: 38

+1.2

Duration of a Page viewed

 0: 00: 49

+2.0

 0: 00: 54

+1.2

Average Click Rate for Top Banners

0.29

+3.6

0.18

-10.0

Active Internet Universe (actually surfed)

 63.4 million

-0.4

 28.5 million

+1.3

Current Internet Universe Estimate (had access, but did not necessarily go online)

 144.4 million

+0.1

 34.1 million

0

About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 65,000 panel members in the United States.  The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users.  These panels collectively represent the largest representative media research sample of Internet users in the industry.  Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, a venture between ACNielsen (NYSE: ART) and NetRatings, Inc., and measure the Internet experiences of more than 150,000 Internet users.  

Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace.  Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in supplying market research information covering more than 100 countries.

Editor’s Note:  Please source all data to Nielsen//NetRatings.

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