INTERNET WORLD Summer '99 The World's Largest Event for E-Business and Internet Technology July 19-22, 1999 McCormick Place, Chicago Illinois CONFERENCE PROGRAM CURRICULUM SKETCH Posted December 8, 1998 Penton Media's INTERNET WORLD Summer conference consists of four days of Vertical Conferences, Intensive Workshops and General Sessions that cover Internet, e-business and World Wide Web topics for a sophsticated business audience that includes: executives of businesses exploring, analyzing and deploying electronic business tools; commercial and enterprise Internet infrastructure and service managers; Web developers and designers, and Internet industry professionals and media. Six Vertical Conferences bring together key practitioners, analysts and vendors together in tightly-focused two-day conferences covering major business themes: and one four-day, two track conference:
- ADWEEK FORUM
Moderated by AdWeek's editors, an in-depth review of current issues and future developments in online advertising and marketing.- ELECTRONIC COMMERCE SYMPOSIUM
Nuts-and-bolts survey of the technologies for selling online, clearing transactions, managing security and serving customers, with pioneering practitioners describing their experiences and outlining strategies for successful commerce implementation.- ENTERPRISE INTERNET FORUM
E-Business best practices for integrating Internet connectivity through the enterprise.- WEBMASTER SYMPOSIUM
The latest design, development, programming and production management techniques for Web designers and developers, moderated by Penton Media's Internet.com editors.- IP TELEPHONY EXCHANGE
An update on the technologies and the management of telephony, messaging and teleconferencing.Also under consideration for Chicago are a series of one- and two-day Intensive Workshops that focus on timely Internet business topics:
- PING TCP/IP INFRASTRUCTURE
A collection of half- and full-day in-depth sessions on TCP/IP deployment and management.Finally, five tracks of 60 and 90 minute General Sessions run Tuesday through Thursday concurrent with the INTERNET WORLD exhibition in the form of Instructionals, Roundtables and Panels and Debates. To browse recent General Session topics, see:
- INTERNET APPLIANCES FORUM
An overview of the Internet beyond the browser in both consumer and commercial applications.- STREAMING MEDIA DEVELOPERS DAY
A technical conference for developers of multimedia and streaming media applications.- ISP WORLD
The latest issues and trends for both enterprise and commercial Internet Service Providers.- XML DEVELOPERS DAY
Tutorials on eXtensible Markup Language and practical examples of working applications.- WEB DATABASE WORKSHOP
Techniques for building new databases and linking legacy databases to the Web.- WEB CATALOGS
Best practices in developing data-driven catalog applications for consumer and business markets.- INTERNET DOCUMENT MANAGEMENT
How to bridge legacy information management systems to the intranet and Internet.
- Fall INTERNET WORLD 98 General Sessions
- INTERNET WORLD Summer 98 General Sessions
- Spring INTERNET WORLD 98 General Sessions
Potential speakers with teaching, training or public speaking experience, in-depth knowledge of their subjects and impartial perspectives on products and trends are invited to submit proposals that fit this curriculum or that add important new topics through our on-lineConference Session Proposal Form. The deadline for submissions for INTERNET WORLD Summer 99 is January 20, 1999. (For tips on submitting proposals and speaking at INTERNET WORLD conferences, see the Conference Backgrounder.)
The standard INTERNET WORLD conference format, an Instructional is a well-prepared, well-organized and compellingly presented educational event. Instructional faculty have in-depth knowledge of their subjects and a willingness to share their perspectives as well as their data. They are usually the developers, published authors, hands-on practitioners, industry analysts or senior executives working in their subject areas.
The most successful instructional speakers organize their presentations into lists, e.g. "The Five Cs of Web Marketing," "The Seven Keys to Effective Web Sites," "Guidelines to Choosing an Optimal Web System." and so on. They also prepare good web-based courseware and handouts, focus on practical issues and day-to-day concerns, and develop strong rapport with their audiences.
The best INTERNET WORLD speakers have some background in teaching, corporate training or public speaking. They do not present commercial pitches for themselves or their companies' products. (They are never asked back if they do.)
Done right, Roundtables and Panels can help illuminate a complex issue by presenting alternative perspectives on what individuals and companies have done. Successful panels are chaired by careful moderators who prepare their panelists ahead of time with the session's scope, ground rules and a list of relevant questions. During the discussion, moderators present fair overviews of the key issues for the audience, keep the speakers on track and on time, translate jargon and acronymns and spark discussion among competing points of view. Web-based courseware with references to the key issues and the contact sites of the panelists round out the session.
In a ROUNDTABLE format,
In a PRESENTATION PANEL format,
- The moderator introduces the topic with three minutes or so of overview and scene-setting information.
- The moderator briefly introduces each panelist and puts each in perspective relative to the session topic.
- Each panelist gives a short five to seven minute background presentation that develops the panelist's point of view.
- The moderator poses questions, generates arguments, involves the audience and tells the story through the interaction of all participants.
- In the final two or three minutes, the moderator summarizes the discussion, points out the key points of agreement and contention, identifies resources for further study and ends the session on time.
Great ROUNDTABLES are run by well-prepared moderators who tease out the drama of the topic, building the story piece-by-piece and throwing spotlights on the key issues. Great PRESENTATION PANELS download lots of information in a short time and depend on the moderator to put each talk into perspective.
- The moderator introduces each speaker and puts each talk in perspective.
- Each speaker gives a 15 or 20 minutes prepared presentation.
- The moderator asks questions and elicits responses from the audience.
THE MODERATOR'S ROLE
As the audience's surrogate, the moderator asks the clarifying questions of speakers who mumble and use too many obscure references and slaps down the presenters who try to do commercial spiels. When it works well, everybody on the stage looks good and the audience leaves feeling smarter than when they came in. Six weeks before the show, the moderator should:
Debates
- Contact each panelist with a brief overview and a list of possible questions. (There should always be a few surprises.)
- Chat by phone or in the Speakers Lounge (on-site) with each panelist to find the points of agreement and contention.
- Sketch out the storyline and help the panelists fit their components into the big picture.
A Debate should always take place between two or more evenly matched opponents whose knowledge, experience and public presentation skills are all top-notch. Debates need a strong moderator who polices the fairness and accuracy of information, keeps time and brings the audience into the discussion. Web-based courseware with references to the key issues, links to relevant newsgroups and the contact sites of the debaters keep the issues alive after the final bell.
Please email any comments, suggestions or additions to this Curriculum Sketch to:
Jack Powers, Conference Chairman, Penton Media's INTERNET WORLD.© Copyright Penton Media Corporation 1998. All Rights Reserved.