The Government of British Columbia has committed
1% of direct stumpage revenues to the international marketing
of BC forest products and forest practices. The Forestry
Innovation Investment International Marketing Program is the
mechanism through which these funding investments will be
delivered, promoting the sustainability of BC forest practices,
supporting the retention and development of existing markets for
BC forest products, and developing and pursuing new forest
sector market opportunities. The total budget for the
International Marketing Program for 2002/03 is $12 Million.
Investments through the International Marketing Program will be made through two key program areas:
Forest Practices Promotion
Forest practices promotion will contribute to industry cost shared programs/projects, designed to communicate the quality and sustainability of BC’s forest
practices to an international audience. The objective of these activities is to
maintain existing international markets, by promoting the acceptance of BC
forest industry practices based on the province’s environmental standards and
industry’s forest management techniques. These messages will be aimed
specifically at foreign governments, major customers for BC forest products, and
other influential decision makers. The estimated budget for forest practices
promotion activities for 2002/03 is $2.85 Million.
Forest Products Promotion
Forest products promotion will contribute to industry cost shared programs/projects that promote new or existing forest products in current and/or
emerging markets. The objectives of these activities are to increase the sales
and market share of BC forest products within international markets (including
the United States), and to develop new market opportunities for BC wood
products. The estimated budget for forest products promotion activities for
2002/03 is $8.55 Million.
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