About The NAI

About The NAI

The NAI is a coalition of more than 90 leading online advertising companies committed to shaping and enforcing responsible privacy practices for online behavioral advertising (OBA) and related business practices.

The NAI oversees a robust self-regulatory program for OBA based on the NAI Code of Conduct. The NAI Code imposes a number of obligations based on Fair Information Practices Principles (FIPPs) upon members, including: notice, choice, education, data protection, data minimization, use limitations, and other requirements with respect to the collection and use of data for online behavioral advertising. Each year, qualifying members go through a rigorous compliance review to help ensure their ongoing compliance with the NAI Code.

Our members today include leaders from across the online advertising ecosystem – advertising networks, analytics and optimization firms, data providers, and others – and include companies like 24/7 Real Media, Akamai Technologies, Inc., AOL Advertising, AudienceScience, BlueKai, Datonics, Dotomi, Google, Microsoft Corporation, ValueClick, Inc. and Yahoo! Inc.

NAI members enable Web content and services providers to enhance the relevancy (and efficiency) of their online display advertising. That increased relevancy, in turn, generates increased revenue that helps pay for such content and services. The advertising technologies deployed by NAI members provide considerable economic benefits across the entire online ecosystem, including for publishers, advertisers, and consumers.

Office Locations


Maine Office 
62 Portland Rd.
Suite 44
Kennebunk, ME 04043


Washington Office
1634 Eye St. NW
Suite 750
Washington, DC 20006