Mission

Effective self-regulation based on strong standards, accountability, and enforcement

The NAI’s mission is to oversee the self-regulation of the online advertising industry through enforceable standards and ongoing compliance efforts.  We strive to infuse our self-regulatory program with accountability, serious compliance, and enforcement.

The NAI’s Self-Regulatory Code of Conduct imposes notice, choice, education, and data security requirements on members, along with other obligations with respect to the collection and use of data for online behavioral advertising (OBA). The NAI employs a comprehensive compliance and enforcement program to verify ongoing member compliance with these obligations.

Our members are committed to empowering consumers to make informed choices about the collection of data for online behavioral advertising. In addition to the centralized choice tool and educational resources hosted on this site, NAI members are leading industry in adopting consumer-friendly tools such as a standard icon, preference centers, and creative educational content.