Consumer Education

Learn more about online behavioral advertising, privacy, cookies, and how this all works!

Online advertising is what keeps most Internet content and services free. By running ads on their sites, web publishers can bring you news, weather, music, videos, email services, and all the other content you enjoy on the web. 

Advertisers do their best to make their messages relevant to you. To do this, they use “cookies” to “learn” more about your online behaviors and interests. They then try to show ads for products and services that correspond to these interests. This process generally does not use any personally identifiable information such as your name, phone number, address, or email address and is known as “online behavioral advertising” or “OBA.”

Unfortunately, this process isn’t always clear to consumers. As a result, the NAI and our members are committed to educating consumers about how data collected for advertising is used and the choices you have.

Below are links to frequently asked questions and various educational resources from around the web that provide more information about online advertising, OBA, cookies, ad networks and other “third party” advertising companies, self-regulatory programs, and much more. 

FAQs about the NAI and online behavioral advertising can be found here.

Educational materials from around the web on online advertising, privacy, and more.