The Internet has brought about a revolution in how companies will interact with their customers, business partners and suppliers in the future. An effective web presence is the basis for strengthening customer relationships and building a stronger brand. Increased loyalty, an enhanced understanding of customer needs, as well as increased sales at lower cost, are just some of the benefits offered by the Internet.
As the Internet arena becomes increasingly competitive, dot.coms and traditional companies are turning to market research to better understand what their customers want from the Internet.
Market research can provide guidance on what people like and what they donít on websites. Companies can use market research to understand what surfers do offline in order to offer them content that matches their lifestyles. Companies can also use market research to better reach their target audiences Ė to formulate and fine tune their on and offline advertising strategies.
Playing to your online strengths
ACNielsen's leadership in Internet research lies in our ability to offer insight into both consumer behaviour and attitudes, ensuring clients develop and maintain competitive strength through their websites and e-services.
ACNielsen.online conducts on- and off-line market research focussed on understanding, researching and collecting information on the Internet. It fully complements Nielsen//NetRatings, the companyís global Internet audience measurement service.
A range of innovative web tools together with ACNielsenís proprietary techniques and an expert, enthusiastic online team allows ACNielsen.online to offer a powerful and extremely effective resource to enhance your competitive strength in this new market.
The combined strength of ACNielsen.online and ACNielsen eRatings.com will help ensure youíre getting the most out of your Internet strategies.