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AddThis Analytics Overview

AddThis analytics allow you to track how, where, and by whom your content is being shared. In addition, our analytics show follow activity, related posts performance, visits, and conversions.

The sharing reports are designed to give you powerful statistics on sharing trends in real-time and over the last 24 hours, including:

  • What content is being shared and driving traffic back to your site
  • How visitors are sharing, including address bar copy/pasting
  • Sharing breakdown by mobile and desktop
  • Detailed analysis of your audience
  • Email alerts when important changes occur

Overview of AddThis analytics dashboard

How to Share Your Analytics Reports

AddThis Profiles make it easy to share analytics reports and other configuration settings with team members or clients. Now, each team member or client can have their own AddThis account, and share the same analytics data.

Learn more about setting up and sharing analytics reports using AddThis Profiles.

Not Getting Analytics?

There is a 24-hour delay in data appearing in the analytics dashboard. If you have recently installed AddThis on your site, check back 24 hours after you installed our code on your site. Or, check out the “Past 72 Hours” timeframe, which has a shorter delay.

Report Descriptions

Let’s take a closer look at each of the available reports.

Visits Activity

This first report shows how many visits you’ve received to your website from AddThis website tools, where they came from, and if a specific campaign helped drive them there.

Overview of the AddThis Visits Report

Sharing Trends

This report shows which pages are being shared most frequently, and which are bringing the most traffic back to your site by tracking shares and social clicks. 

Overview of the AddThis shares report


Follow Activity

The follow activity report shows the number of new followers you’ve gained on social media via AddThis Follow Tools. This includes your top services and content.

Overview of the AddThis follow report

Related Posts Details

This report takes a closer look at your top performing related posts. You can track which pages are getting the most clicks, and see your top related posts tool type.

Overview of the Related Posts report


The conversion section of our analytics shows how your targeting tools are performing, including the number of views each rule has received and the total number of clicks.

Overview of the conversions report 

Analytics Digest

Last but not least, every Monday, we send a digest of your AddThis analytics activity straight to your inbox. The digest provides you with a recap of the performance of your site in the last week and other fun data highlights.


For more information about our weekly digest, visit our Email Overview Article.

Ready to check out the analytics for your AddThis website tools? Login to your dashboard now!

Still have questions? Feel free to contact our dedicated support team. We are happy to help!

Last modified:  September 17th, 2019