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Adobe Systems Incorporated

Guidelines for Third Parties Who Use
Adobe Trademarks

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January 15, 1996

To Third Parties Who Refer To Adobe Trademarks:

Adobe counts among its most valuable assets the companyā€™s trademarks and the goodwill

they represent. Protection of these marks is a priority for Adobe. These guidelines have been

developed for licensees and other third parties to answer common questions about proper

use of Adobe trademarks.

The status of Adobeā€™s trademarks is continually changing, and it may be necessary to revise

these guidelines from time to time. Please refer to the section ā€œHow to Obtain Additional

Informationā€ for references to additional resources, and for details on how to obtain updated

information on these guidelines and the status of Adobe trademarks.

If you are a licensee, please be sure to consult your agreement with Adobe for any additional

or di

ff

erent requirements applicable to your use of Adobe trademarks.

Thank you for your cooperation.

Adobe Systems Incorporated

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3

Introduction

Please follow these guidelines carefully. They are designed to ensure proper legal usage of
Adobe trademarks, and to prevent consumer confusion that can result from improper or
illegal usage.

These guidelines will help you identify the correct form for Adobe trademarks, the proper
method of marking using the symbols Ā® and ā„¢, and the appropriate attribution statement to
accompany use of Adobe trademarks by third parties. The guidelines also provide information
related to commonly asked questions about the proper use of Adobe trademarks. For
convenience, these guidelines refer only to trademarks, but the rules also apply to service
marks as well.

Identifying the Proper Trademark Form

The database of Adobe trademarks (see ā€œHow to Obtain Additional Informationā€) shows the
proper content, spelling, and capitalization of Adobeā€™s current trademarks. Note that the
proper form for product names sometimes includes ā€œAdobeā€ and sometimes does not. For
example, compare ā€œAdobe Illustratorā€ with ā€œPhotoshop.ā€

Never vary the spelling, add or delete hyphens (even for normal hyphenation at the end of a
line of text), make one word two, or use a possessive or plural form of the trademark. Adobe
trademarks must always be used as adjectives followed by a generic term (such as ā€œsoftwareā€),
and never as nouns or verbs.

For example:

CORRECT:

The image was modified using Adobe Photoshop

Ā®

 software.

INCORRECT: The image was Photoshopped.

CORRECT:

Youā€™ll appreciate the PostScript

Ā®

 interpreterā€™s unique ability to

provide flexibility.

INCORRECT: Youā€™ll appreciate PostScriptā€™s

Ā® 

unique ability to provide flexibility.

Marking With Ā® or ā„¢

When using an Adobe trademark on any materials that will be distributed or presented to
the public in the United States or in the United States and other countries, use the registered
trademark symbol Ā® on the most prominent (or if none is prominent, the first) appearance
of a trademark registered with the U.S. Patent and Trademark Office. (If the materials will be
distributed only in a certain country or region outside of the United States, please contact
Adobe Legal for the appropriate marking informationā€”see the section ā€œHow to Obtain
Additional Information.ā€) For any Adobe trademark that is not registered, the ā„¢ symbol
should be used in place of the registered trademark symbol (Ā®). Once marked, it is not
normally necessary to mark subsequent appearances of the trademark in the piece.

Every appearance of Adobe logos and product names in stylized form should always appear
with the appropriate Ā® or ā„¢ symbol, and may be used only under license with Adobeā€”
unauthorized use is strictly prohibited.

Attached to these guidelines is a list of current Adobe trademarks that reflects the registration
status of the trademarks. This list will be updated regularly. See ā€œHow to Obtain Additional
Information.ā€

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4

Attribution Statements

Please include an attribution statement (which may appear in small, but still legible, print)
when using any Adobe trademarks. The statement should read:

[List of Adobe marks used, whether registered or not, beginning with ā€œAdobeā€ and ā€œthe
Adobe logo,ā€ if used, followed by any other marks in alphabetical order] are trademarks of
Adobe Systems Incorporated.

For example:

Adobe, the Adobe logo, Adobe Illustrator, Acrobat, the Acrobat logo, FrameMaker,
PageMaker, PageMill, Photoshop, PostScript, and SiteMill are trademarks of Adobe
Systems Incorporated.

If it is not feasible to include the attribution statement (and if it is not required by any contract
you may have with Adobe), it may be acceptable to use a general-purpose attribution
statement in a form such as this:

All other trademarks are the property of their respective owners.

Use of Logos, Product Signatures, and Stylized Marks

A logo is a graphical design that may include text and other design elements. Adobe product
signatures are logos created to identify products and technologies that are licensed to certain
parties outside of Adobe, including independent software vendors, bundle partners, system
integrators, and some user groups. Stylized trademarks or ā€œlogotypesā€ are those that appear in
word form in a particular style of type by Adobe. Examples appear below:

Adobe logos, product signatures, or trademarks in stylized form may be used only if you have
obtained a prior written license from Adobe and your use complies with the terms and
conditions of the license. Under no circumstances may you modify, distort, or add to Adobe
logos, product signatures, or stylized trademarks. Please refer to a separate publication,

Guidelines for Using Adobe Product Signatures,

 for further information.

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5

Use of Adobe Trademarks in Third-Party Product Names

Adobe trademarks may not be used by a third party as part of that partyā€™s product, service,
or trade name, without an express written agreement permitting such use. Licensees, such
as authorized developers of plug-ins for Adobe products, must consult their agreement with
Adobe to determine whether and under what circumstances such use of Adobe trademarks
may be made.

In some instances, Adobe trademarks may be used in the titles of books, in printed form, that
provide in-depth training beyond that available from Adobe product tutorials and reference
material. Publishers of such books need not obtain express permission from Adobe if the use
of Adobe trademarks complies with all of the following requirements:

.

ā€¢ The Adobe trademarks may not appear larger or more prominent than the rest of the full

book title;

.

ā€¢ The Adobe trademarks may not be used in the logo or stylized form used by Adobe, and

no Adobe product or box shots may be used on your bookā€™s cover, advertising, promotional
material, or otherwise, without express written permission from an authorized representative
of Adobe;

.

ā€¢ Proper marking and attribution is used for all Adobe trademarks;

.

ā€¢ A conspicuous disclaimer is used, preferably on the front or back cover of the book, but at

a minimum it must appear on the copyright page of the book and state in all capital letters:

.

THIS PRODUCT IS NOT ENDORSED OR SPONSORED BY ADOBE SYSTEMS
INCORPORATED, PUBLISHER OF [INSERT ADOBE PRODUCT NAME(S)]; and

.

ā€¢ There is nothing else in the use of Adobe trademarks or in the circumstances that would lead

consumers to believe there is an association with, or endorsement by, Adobe that does not
exist, and the Adobe trademarks are used only to refer to the Adobe products that are the
subject of the book.

Special Marks

Adobe

The term ā€œAdobeā€ when used to refer to Adobe software or an Adobe product is a trademark,
and its use is governed by the guidelines above. However, when ā€œAdobeā€ is used only to
refer to Adobe Systems Incorporated, then it is being used as a corporate name, not a trade-
mark. When ā€œAdobeā€ is used as a corporate name, no trademark marking or attribution is
necessaryā€”do not use the ā„¢ or Ā® symbols.

CORRECT:

Adobe announced a new product today.

INCORRECT: AdobeĀ® announced a new product today.

CORRECT:

Adobe Systems Incorporated

INCORRECT: AdobeĀ® Systems Incorporated

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6

PostScript

PostScript is an Adobe trademark used with the Adobe PostScript interpreter, the Adobe
PostScript page-description language, and other Adobe products. Adobe does not permit
the use of the PostScript trademark for software, hardware, or other related products from
companies other than Adobe, unless the company has obtained a license from Adobe to do
so. Always use the PostScript trademark as an adjective, not a noun.

Companies who are not Adobe licensees but who claim to have technology that is compat-
ible with Adobe PostScript products may claim, if true, that their products are ā€œcompatible
with PostScript Level Xā€ as long as nothing in the circumstances would create consumer
confusion. Such companies may not make use of terms such as ā€œPostScript printerā€ or

.

ā€œPostScript RIPā€ in connection with their ā€œcloneā€ products.

CORRECT:

Adobe has developed industry-standard PostScriptĀ® language solutions

INCORRECT: Adobe has developed industry-standard PostScript

CORRECT:

The first ā€œreal-timeā€ RIP for PostScriptĀ® language compatibility

INCORRECT: The first ā€œreal-timeā€ RIP for PostScriptĀ®

Special Program Marks

Adobe has developed a number of trademarks (including word marks and logos) used in
support of certain programs such as the Adobe Authorized Service Provider Program, the
Adobe Instructor Certification Program, and the Adobe Charged program. If you are not an
approved licensed participant in such programs and in good standing, you may not use the
trademarks in word or logo form to claim or imply participation in the program.

How to Obtain Additional Information

To obtain updated information on these guidelines as well as Adobeā€™s list of trademarks in
proper form, see our World Wide Web site at:

http://www.adobe.com/PDFs/tmguide.pdf

Or call FaxYI, our automated-response fax-back system at:

206-628-5737 and request Document 415908.

You may also contact:

Legal Department/Trademark Program
Adobe Systems Incorporated
411 First Avenue South
Seattle, WA 98104-2871
Tel. 206-470-7000
Fax 206-470-7118

These guidelines are not intended to be a definitive or complete statement of proper trade-
mark usage. Adobe reserves the right to object to any use of Adobe trademarks that Adobe
deems to be unlawful in the circumstances, even if that use is not expressly prohibited by
these guidelines. Further, Adobe reserves the right to revise these guidelines at any time
without notice.

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Adobe Systems Incorporated

1585 Charleston Road, P.O. Box 7900 Mountain View, CA 94039-7900 USA

Adobe Systems Europe Limited

Adobe House, Mid New Cultins, Edinburgh EH11 4DU, Scotland, United Kingdom

Adobe Systems Co., Ltd.

Yebisu Garden Place Tower 4-20-3 Ebisu, Shibuya-ku Tokyo 150 Japan

Printed in the USA. CORP 0105 2/96

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Adobe Trademark Database For General Distribution

United States & General International

As of 4/8/96

Please refer to ā€œGuidelines for Third Parties Who Use Adobe Trademarksā€ for specific
information on proper trademark usage.  The guidelines and a copy of this database (and
future updates)  are available from our World Wide Web site located  at:
http://www.adobe.com/PDFs/tmguide.pdf.  You can also call FaxYI, our automated-
response fax-back system at 206-628-5737 and request Document 415908.

Please note that the basic formula for attribution is ā€œ[ā€œAdobeā€ and ā€œthe Adobe logoā€
first, if used, followed by other Adobe marks used in alphabetical order] are trademarks of
Adobe Systems Incorporated.ā€

If you have any questions or need additional information for a specific region or country,
please contact Adobe Systems Incorporatedā€™s legal department at the following address:

Adobe Systems Incorporated
Attn: Legal Department - Trademarks
411 First Avenue South
Seattle, Washington 98104

Phone: 206-470-7000
Facsimile: 206-470-7118

     

Adobe Trademarks   

     

Comments   

A Camera for Your Mindā„¢
Accessā„¢
Acrobat logo 

Ā® on the logo design

AcrobatĀ®
AcrobatĀ® Captureā„¢
AcrobatĀ® Catalog
AcrobatĀ® Exchangeā„¢
AcrobatĀ® Playerā„¢
AcrobatĀ® Reader
AcrobatĀ® Search
AdobeĀ® 
Adobe logo 

Ā® on the logo design

AdobeĀ® [stylized version]
Adobe Accurate ScreensĀ®
AdobeĀ® Caslon
Adobe ChargedĀ®

Stylized version

Adobe Charged logo 

Ā® on the logo design

AdobeĀ® Classroom
AdobeĀ® Classroom Series
AdobeĀ® Collection

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Adobe Dimensions logo

Ā® on the logo design

Adobe DimensionsĀ®
AdobeĀ® Expert Collection
AdobeĀ® File Utilities (by Mastersoftā„¢)
AdobeĀ® Font Folioā„¢
AdobeĀ® For Youā„¢
Adobe For You logo

ā„¢ on the logo design

Adobe GaramondĀ®
Adobe IllustratorĀ®
Adobe IllustratorĀ® 88
AdobeĀ® Jensonā„¢
AdobeĀ® Magazine
AdobeĀ® Memory Boosterā„¢
AdobeĀ® On Callā„¢
AdobeĀ® Originals
Adobe Originals logo 

Ā® on the logo design

AdobeĀ® Paint & Publishā„¢
Adobe Premiere logo 

Ā® on the logo design

Adobe PremiereĀ®
AdobeĀ® Press
Adobe Press logo

Ā®on the logo design

AdobePSā„¢
AdobeĀ® Separatorā„¢
AdobeĀ® ShowPageā„¢
AdobeĀ® ShowPSā„¢
AdobeĀ® Support Credit
Adobe Systems IncorporatedĀ® (stylized version)

bug only the stylized version

AdobeĀ® Table
AdobeĀ® Teachā„¢
AdobeĀ® Type Browser
AdobeĀ® Type Composer
AdobeĀ® Type Installer
Adobe Type ManagerĀ®
Adobe Type SetĀ®
AdobeĀ® Virtual Networkā„¢
Adobe Wood TypeĀ®
Advanced AdobeĀ® Classroom
After Effectsā„¢
AldusĀ®
Alexaā„¢
Alexanderā„¢
Alleycatā„¢
Andiamoā„¢
Arquitecturaā„¢
Art & Type Vendorā„¢
Art Explorerā„¢
ArtRoomā„¢
Art Storeā„¢
ATM logo 

Ā® on the logo design

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ATM Ā®
ATVā„¢
AudioGearā„¢
AuditionĀ®
Aureaā„¢
Badlocā„¢
Bajaā„¢
Balzanoā„¢
Bashvilleā„¢
Beeboppā„¢
Benson Scriptsā„¢
BirchĀ®
BlackoakĀ®
Boca Ratonā„¢
Bodoni Highlightā„¢
Brass Plateā„¢
Brilliant Screensā„¢
Bring your printed documents back to lifeā„¢
Broadbandā„¢
Bubbledotā„¢
Burweedā„¢
Caflisch ScriptĀ®
Calibanā„¢
Cameliaā„¢
Carouselā„¢
CartaĀ®
Carverā„¢
Casinoā„¢
Castleā„¢
Certified Instructor logo

ā„¢ on the logo design

Champagneā„¢
Chaparralā„¢
CharlemagneĀ®
ChartMakerā„¢
Checklistā„¢
Cheqā„¢
Chiladaā„¢
Chrome Bumperā„¢
Civicā„¢
Clarionā„¢
Classroom in a BookĀ®
Classroom in a BoxĀ®
Club Mixā„¢
Cognitoā„¢
ColorBurstā„¢
Comic Bookā„¢
Compressed Sansā„¢
Connectigonā„¢
Copalā„¢

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CoSAā„¢
Cosimoā„¢
CottonwoodĀ®
CritterĀ®
Customer FirstĀ®
Cutoutā„¢
Daily Tribuneā„¢
DarkRoomā„¢
DateBookā„¢
Decoturaā„¢
Digitalā„¢
DigitArtā„¢
Display PostScriptĀ®
Displaytalkā„¢
Distilleryā„¢
DistillerĀ®
DocucompĀ®
Drop Capsā„¢
East Blocā„¢
Electronic Paper of the Futureā„¢
Electronic Paperā„¢
Emerald City SoftwareĀ®
ESSā„¢
Euro Technicā„¢
Ex Pontoā„¢
Evolutionā„¢
Fajitaā„¢
Farfelā„¢
Farrierā„¢
FetchĀ®
Finaā„¢
Font & FunctionĀ®
Font Foundryā„¢
FontLineā„¢
FontPakā„¢
FontPorterā„¢
Formrightā„¢
FrameĀ®
Frame logo

Ā®on the logo

FrameĀ® and logo
FrameBuilderĀ®
FrameCenterā„¢
FrameConnectionsā„¢
FrameĀ® Developers Kitā„¢
FrameMakerĀ®
FrameMakerĀ® +  SGMLā„¢
FrameViewerĀ®
FrameMakerĀ® Retrieval Toolsā„¢
FrameManagerā„¢

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FrameReaderĀ®
Frame TechnologyĀ®
Galahadā„¢
Gallery EffectsĀ®
Gentle Sansā„¢
GiddyupĀ®
Giddyup ThangsĀ®
Graphikā„¢
Groschenā„¢
Hallmarkeā„¢
Headlinerā„¢
Hitchcockā„¢
HomePublisherā„¢
Hoopla!ā„¢
HotTypeā„¢
HouseCallsā„¢
ICGā„¢
If you can dream it, you can do itā„¢
Image Clubā„¢
Image Club logo

ā„¢ on the logo design

Image Club Xclusivā„¢
Image Setā„¢
Image Club Typeface Libraryā„¢
Image Retriever ā„¢
Improvā„¢
Industrial Press ā„¢
InstantViewā„¢
IntelliDrawĀ®
IntelliReadā„¢
IntelliSelectā„¢
IntelliZoomā„¢
IronwoodĀ®
It's not just printing, it's Adobe PostScript printingā„¢
Jazz Posterā„¢
Jimboā„¢
JuniperĀ®
Lasertalkā„¢
LasertalkĀ® (stylized version) 
Lemonadeā„¢
LetterPressā„¢
Libertyā„¢
License Plateā„¢ 
Linneaā„¢
LithosĀ®
Litterboxā„¢
Lunaā„¢
Lynzā„¢
MadroneĀ®
Mastersoftā„¢

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MastersoftĀ®  (stylized version)
Master the Art of Editingā„¢
MediaGearā„¢
MesquiteĀ®
Mezzoā„¢
Mezzā„¢
Micro Technicā„¢
Micrā„¢
Mini Picsā„¢
Mini Pics Art Jamā„¢
Mini Pics ASL Alphabetā„¢
Mini Pics Ballooniesā„¢
Mini Pics Borderlinesā„¢
Mini Pics Classicā„¢
Mini Pics Directionalā„¢
Mini Pics Digidingsā„¢
Mini Pics Doohickiesā„¢
Mini Pics Doohickies Tooā„¢
Mini Pics Internationalā„¢
Mini Pics Lil Ancientsā„¢
Mini Pics Lilā€™ Creaturesā„¢
Mini Pics Lilā€™ Crittersā„¢
Mini Pics Lilā€™ Dinosā„¢
Mini Pics Lilā€™ Ediblesā„¢
Mini Pics Lilā€™ Eventsā„¢
Mini Pics Lilā€™ Facesā„¢
Mini Pics Lilā€™ Featuresā„¢
Mini Pics Lilā€™ Fishiesā„¢
Mini Pics Lilā€™ Flowersā„¢
Mini Pics Lilā€™ Folksā„¢
Mini Pics Lilā€™ Stuffā„¢
Mini Pics Lilā€™ Vehiclesā„¢
Mini Pics Mardi Grasā„¢
Mini Pics Naked Cityā„¢
Mini Pics Red Rockā„¢
Mini Pics Uprootedā„¢
Mini Pics White Breadā„¢
Mini Pics Zafricaā„¢
MinionĀ®
MyriadĀ®
MythosĀ®
Narrowbandā„¢
Narrowband Primeā„¢
Neonā„¢
NewArtā„¢
NewFacesā„¢
New Geneva Nineā„¢
New Yorkerā„¢
Newtronā„¢

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Nuevaā„¢
ObjectGearā„¢
Omniā„¢
Overprintā„¢
Pacifica Condensedā„¢
Packā„¢
PageMakerĀ®
PageMakerĀ® (stylized version) 
PageMakerĀ® Portfolioā„¢
PageMillā„¢
PageMill logo

ā„¢ on the logo design

Paintbrushā„¢
Paisleyā„¢
Palladiaā„¢
Penumbraā„¢
PepperwoodĀ®
Personal PressĀ®
PersuasionĀ®
PhotoDeluxeā„¢
PhotoGearā„¢
PhotoshopĀ®
Photoshop logo

Ā® on the logo design

Pianoā„¢
Pixelburstā„¢
PoeticaĀ®
Ponderosaā„¢
PoplarĀ®
Postmasterā„¢
Postmasterā„¢ (stylized version) 
PostScriptĀ®
PostScript logo

Ā® on the logo design (ā„¢ in US only)

PPAā„¢
Presidentā„¢
Press Passā„¢
PrintGearā„¢
PrintGear logo

ā„¢ on the logo design

Professional PostScriptĀ® Allianceā„¢
PSPrinterā„¢
QuakeĀ®
Quartetā„¢
Quicksans Accurateā„¢
Quicksans Fastā„¢
Qwertyā„¢
RadĀ®
ReadrightĀ®
Republikā„¢ (Sans) (Serif)
RoboTrapā„¢
Rock a Billyā„¢
RosewoodĀ®

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Rubinoā„¢ (Sans) (Serif)
SanvitoĀ®
Saturdayā„¢
Savageā„¢
Savannaā„¢
Scanningā„¢
Schmutzā„¢
ScreenReadyā„¢
Script Teaserā„¢
Serpentine Sansā„¢
Shatterdayā„¢
Signatureā„¢
SiteMill logo

ā„¢ on logo design

SiteMillā„¢
SmartArtĀ®
Smileā„¢
Software Fundamentals logo

ā„¢ on the logo design

SonataĀ®
Stampā„¢
Stantonā„¢
Sterlingā„¢
Streamlineā„¢
StudzĀ®
Super3D
SuperATMĀ®
SuperPaintĀ®
Surf Styleā„¢
Syllogonā„¢
Symmetrigonā„¢
T1 & DESIGN 

Ā® on the logo design

Take Homeā„¢
TektonĀ®
TextureMakerā„¢
The Art of Powerful Ideasā„¢
The Family Software Companyā„¢
TheWorksā„¢
The Workstation Publishing CompanyĀ®
Tigerteethā„¢
Tips & Tricksā„¢
Tips & Tricks Mini Magazineā„¢
Titlesoftā„¢
TNTā„¢
Toolboxā„¢
Tools to Bend the RulesĀ®
Tools to Bend the RulesĀ® (stylized version)
TouchBaseā„¢
TouchTypeĀ®
TrajanĀ®
TranScriptĀ®

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TrapMakerā„¢
Triumphā„¢
True FormĀ®
Type 1 logo

ā„¢ on logo design

Type On CallĀ®
Type ReunionĀ®
Type Twisterā„¢
TypeAlignĀ®
Typhoonā„¢
Ultra Condensedā„¢ (Sans) (Serif)
Uniformā„¢
UtopiaĀ®
VideoGearā„¢
Viewer 3.1ā„¢
Viewer 95Ā®
VivaĀ®
Wainwrightā„¢
WebGearā„¢
Whassisā„¢
WhatsNewā„¢
Whimsyā„¢
Whimsy Baroqueā„¢
WildTypeĀ®
WillowĀ®
Wontonā„¢
Word for WordĀ®
ZebrawoodĀ®


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