Guidelines for Third Parties Who Use Adobe Trademarks

January 15, 1996

To Third Parties Who Refer To Adobe Trademarks:

Adobe counts among its most valuable assets the company’s trademarks and the goodwill

they represent. Protection of these marks is a priority for Adobe. These guidelines have been

developed for licensees and other third parties to answer common questions about proper

use of Adobe trademarks.

The status of Adobe’s trademarks is continually changing, and it may be necessary to revise

these guidelines from time to time. Please refer to the section “How to Obtain Additional

Information” for references to additional resources, and for details on how to obtain updated

information on these guidelines and the status of Adobe trademarks.

If you are a licensee, please be sure to consult your agreement with Adobe for any additional

or di

erent requirements applicable to your use of Adobe trademarks.

Thank you for your cooperation.

Adobe Systems Incorporated

Introduction

Please follow these guidelines carefully. They are designed to ensure proper legal usage of
Adobe trademarks, and to prevent consumer confusion that can result from improper or
illegal usage.

These guidelines will help you identify the correct form for Adobe trademarks, the proper
method of marking using the symbols ® and ™, and the appropriate attribution statement to
accompany use of Adobe trademarks by third parties. The guidelines also provide information
related to commonly asked questions about the proper use of Adobe trademarks. For
convenience, these guidelines refer only to trademarks, but the rules also apply to service
marks as well.

Identifying the Proper Trademark Form

The database of Adobe trademarks (see “How to Obtain Additional Information”) shows the
proper content, spelling, and capitalization of Adobe’s current trademarks. Note that the
proper form for product names sometimes includes “Adobe” and sometimes does not. For
example, compare “Adobe Illustrator” with “Photoshop.”

Never vary the spelling, add or delete hyphens (even for normal hyphenation at the end of a
line of text), make one word two, or use a possessive or plural form of the trademark. Adobe
trademarks must always be used as adjectives followed by a generic term (such as “software”),
and never as nouns or verbs.

For example:

CORRECT:

The image was modified using Adobe Photoshop

software.

INCORRECT: The image was Photoshopped.

CORRECT:

You’ll appreciate the PostScript

interpreter’s unique ability to

provide flexibility.

INCORRECT: You’ll appreciate PostScript’s

unique ability to provide flexibility.

Marking With ® or ™

When using an Adobe trademark on any materials that will be distributed or presented to
the public in the United States or in the United States and other countries, use the registered
trademark symbol ® on the most prominent (or if none is prominent, the first) appearance
of a trademark registered with the U.S. Patent and Trademark Office. (If the materials will be
distributed only in a certain country or region outside of the United States, please contact
Adobe Legal for the appropriate marking information—see the section “How to Obtain
Additional Information.”) For any Adobe trademark that is not registered, the ™ symbol
should be used in place of the registered trademark symbol (®). Once marked, it is not
normally necessary to mark subsequent appearances of the trademark in the piece.

Every appearance of Adobe logos and product names in stylized form should always appear
with the appropriate ® or ™ symbol, and may be used only under license with Adobe—
unauthorized use is strictly prohibited.

Attached to these guidelines is a list of current Adobe trademarks that reflects the registration
status of the trademarks. This list will be updated regularly. See “How to Obtain Additional
Information.”

Attribution Statements

Please include an attribution statement (which may appear in small, but still legible, print)
when using any Adobe trademarks. The statement should read:

[List of Adobe marks used, whether registered or not, beginning with “Adobe” and “the
Adobe logo,” if used, followed by any other marks in alphabetical order] are trademarks of
Adobe Systems Incorporated.

For example:

Adobe, the Adobe logo, Adobe Illustrator, Acrobat, the Acrobat logo, FrameMaker,
PageMaker, PageMill, Photoshop, PostScript, and SiteMill are trademarks of Adobe
Systems Incorporated.

If it is not feasible to include the attribution statement (and if it is not required by any contract
you may have with Adobe), it may be acceptable to use a general-purpose attribution
statement in a form such as this:

All other trademarks are the property of their respective owners.

Use of Logos, Product Signatures, and Stylized Marks

A logo is a graphical design that may include text and other design elements. Adobe product
signatures are logos created to identify products and technologies that are licensed to certain
parties outside of Adobe, including independent software vendors, bundle partners, system
integrators, and some user groups. Stylized trademarks or “logotypes” are those that appear in
word form in a particular style of type by Adobe. Examples appear below:

Adobe logos, product signatures, or trademarks in stylized form may be used only if you have
obtained a prior written license from Adobe and your use complies with the terms and
conditions of the license. Under no circumstances may you modify, distort, or add to Adobe
logos, product signatures, or stylized trademarks. Please refer to a separate publication,

Guidelines for Using Adobe Product Signatures,

for further information.

Use of Adobe Trademarks in Third-Party Product Names

Adobe trademarks may not be used by a third party as part of that party’s product, service,
or trade name, without an express written agreement permitting such use. Licensees, such
as authorized developers of plug-ins for Adobe products, must consult their agreement with
Adobe to determine whether and under what circumstances such use of Adobe trademarks
may be made.

In some instances, Adobe trademarks may be used in the titles of books, in printed form, that
provide in-depth training beyond that available from Adobe product tutorials and reference
material. Publishers of such books need not obtain express permission from Adobe if the use
of Adobe trademarks complies with all of the following requirements:

• The Adobe trademarks may not appear larger or more prominent than the rest of the full

book title;

• The Adobe trademarks may not be used in the logo or stylized form used by Adobe, and

no Adobe product or box shots may be used on your book’s cover, advertising, promotional
material, or otherwise, without express written permission from an authorized representative
of Adobe;

• Proper marking and attribution is used for all Adobe trademarks;

• A conspicuous disclaimer is used, preferably on the front or back cover of the book, but at

a minimum it must appear on the copyright page of the book and state in all capital letters:

THIS PRODUCT IS NOT ENDORSED OR SPONSORED BY ADOBE SYSTEMS
INCORPORATED, PUBLISHER OF [INSERT ADOBE PRODUCT NAME(S)]; and

• There is nothing else in the use of Adobe trademarks or in the circumstances that would lead

consumers to believe there is an association with, or endorsement by, Adobe that does not
exist, and the Adobe trademarks are used only to refer to the Adobe products that are the
subject of the book.

Special Marks

Adobe

The term “Adobe” when used to refer to Adobe software or an Adobe product is a trademark,
and its use is governed by the guidelines above. However, when “Adobe” is used only to
refer to Adobe Systems Incorporated, then it is being used as a corporate name, not a trade-
mark. When “Adobe” is used as a corporate name, no trademark marking or attribution is
necessary—do not use the ™ or ® symbols.

CORRECT:

Adobe announced a new product today.

INCORRECT: Adobe® announced a new product today.

CORRECT:

Adobe Systems Incorporated

INCORRECT: Adobe® Systems Incorporated

PostScript

PostScript is an Adobe trademark used with the Adobe PostScript interpreter, the Adobe
PostScript page-description language, and other Adobe products. Adobe does not permit
the use of the PostScript trademark for software, hardware, or other related products from
companies other than Adobe, unless the company has obtained a license from Adobe to do
so. Always use the PostScript trademark as an adjective, not a noun.

Companies who are not Adobe licensees but who claim to have technology that is compat-
ible with Adobe PostScript products may claim, if true, that their products are “compatible
with PostScript Level X” as long as nothing in the circumstances would create consumer
confusion. Such companies may not make use of terms such as “PostScript printer” or

“PostScript RIP” in connection with their “clone” products.

CORRECT:

Adobe has developed industry-standard PostScript® language solutions

INCORRECT: Adobe has developed industry-standard PostScript

CORRECT:

The first “real-time” RIP for PostScript® language compatibility

INCORRECT: The first “real-time” RIP for PostScript®

Special Program Marks

Adobe has developed a number of trademarks (including word marks and logos) used in
support of certain programs such as the Adobe Authorized Service Provider Program, the
Adobe Instructor Certification Program, and the Adobe Charged program. If you are not an
approved licensed participant in such programs and in good standing, you may not use the
trademarks in word or logo form to claim or imply participation in the program.

How to Obtain Additional Information

To obtain updated information on these guidelines as well as Adobe’s list of trademarks in
proper form, see our World Wide Web site at:

http://www.adobe.com/PDFs/tmguide.pdf

Or call FaxYI, our automated-response fax-back system at:

206-628-5737 and request Document 415908.

You may also contact:

Legal Department/Trademark Program
Adobe Systems Incorporated
411 First Avenue South
Seattle, WA 98104-2871
Tel. 206-470-7000
Fax 206-470-7118

These guidelines are not intended to be a definitive or complete statement of proper trade-
mark usage. Adobe reserves the right to object to any use of Adobe trademarks that Adobe
deems to be unlawful in the circumstances, even if that use is not expressly prohibited by
these guidelines. Further, Adobe reserves the right to revise these guidelines at any time
without notice.

Adobe Trademark Database For General Distribution

United States & General International

As of 4/8/96

Please refer to “Guidelines for Third Parties Who Use Adobe Trademarks” for specific
information on proper trademark usage. The guidelines and a copy of this database (and
future updates) are available from our World Wide Web site located at:
http://www.adobe.com/PDFs/tmguide.pdf. You can also call FaxYI, our automated-
response fax-back system at 206-628-5737 and request Document 415908.

Please note that the basic formula for attribution is “[“Adobe” and “the Adobe logo”
first, if used, followed by other Adobe marks used in alphabetical order] are trademarks of
Adobe Systems Incorporated.”

If you have any questions or need additional information for a specific region or country,
please contact Adobe Systems Incorporated’s legal department at the following address:

Adobe Systems Incorporated
Attn: Legal Department - Trademarks
411 First Avenue South
Seattle, Washington 98104

Phone: 206-470-7000
Facsimile: 206-470-7118

Adobe Trademarks

Comments

A Camera for Your Mind™
Access™
Acrobat logo

® on the logo design

Acrobat®
Acrobat® Capture™
Acrobat® Catalog
Acrobat® Exchange™
Acrobat® Player™
Acrobat® Reader
Acrobat® Search
Adobe®
Adobe logo

® on the logo design

Adobe® [stylized version]
Adobe Accurate Screens®
Adobe® Caslon
Adobe Charged®

Stylized version

Adobe Charged logo

® on the logo design

Adobe® Classroom
Adobe® Classroom Series
Adobe® Collection

Adobe Dimensions logo

® on the logo design

Adobe Dimensions®
Adobe® Expert Collection
Adobe® File Utilities (by Mastersoft™)
Adobe® Font Folio™
Adobe® For You™
Adobe For You logo

™ on the logo design

Adobe Garamond®
Adobe Illustrator®
Adobe Illustrator® 88
Adobe® Jenson™
Adobe® Magazine
Adobe® Memory Booster™
Adobe® On Call™
Adobe® Originals
Adobe Originals logo

® on the logo design

Adobe® Paint & Publish™
Adobe Premiere logo

® on the logo design

Adobe Premiere®
Adobe® Press
Adobe Press logo

®on the logo design

AdobePS™
Adobe® Separator™
Adobe® ShowPage™
Adobe® ShowPS™
Adobe® Support Credit
Adobe Systems Incorporated® (stylized version)

bug only the stylized version

Adobe® Table
Adobe® Teach™
Adobe® Type Browser
Adobe® Type Composer
Adobe® Type Installer
Adobe Type Manager®
Adobe Type Set®
Adobe® Virtual Network™
Adobe Wood Type®
Advanced Adobe® Classroom
After Effects™
Aldus®
Alexa™
Alexander™
Alleycat™
Andiamo™
Arquitectura™
Art & Type Vendor™
Art Explorer™
ArtRoom™
Art Store™
ATM logo

® on the logo design

CoSA™
Cosimo™
Cottonwood®
Critter®
Customer First®
Cutout™
Daily Tribune™
DarkRoom™
DateBook™
Decotura™
Digital™
DigitArt™
Display PostScript®
Displaytalk™
Distillery™
Distiller®
Docucomp®
Drop Caps™
East Bloc™
Electronic Paper of the Future™
Electronic Paper™
Emerald City Software®
ESS™
Euro Technic™
Ex Ponto™
Evolution™
Fajita™
Farfel™
Farrier™
Fetch®
Fina™
Font & Function®
Font Foundry™
FontLine™
FontPak™
FontPorter™
Formright™
Frame®
Frame logo

®on the logo

Frame® and logo
FrameBuilder®
FrameCenter™
FrameConnections™
Frame® Developers Kit™
FrameMaker®
FrameMaker® + SGML™
FrameViewer®
FrameMaker® Retrieval Tools™
FrameManager™

FrameReader®
Frame Technology®
Galahad™
Gallery Effects®
Gentle Sans™
Giddyup®
Giddyup Thangs®
Graphik™
Groschen™
Hallmarke™
Headliner™
Hitchcock™
HomePublisher™
Hoopla!™
HotType™
HouseCalls™
ICG™
If you can dream it, you can do it™
Image Club™
Image Club logo

™ on the logo design

Image Club Xclusiv™
Image Set™
Image Club Typeface Library™
Image Retriever ™
Improv™
Industrial Press ™
InstantView™
IntelliDraw®
IntelliRead™
IntelliSelect™
IntelliZoom™
Ironwood®
It's not just printing, it's Adobe PostScript printing™
Jazz Poster™
Jimbo™
Juniper®
Lasertalk™
Lasertalk® (stylized version)
Lemonade™
LetterPress™
Liberty™
License Plate™
Linnea™
Lithos®
Litterbox™
Luna™
Lynz™
Madrone®
Mastersoft™

Mastersoft® (stylized version)
Master the Art of Editing™
MediaGear™
Mesquite®
Mezzo™
Mezz™
Micro Technic™
Micr™
Mini Pics™
Mini Pics Art Jam™
Mini Pics ASL Alphabet™
Mini Pics Balloonies™
Mini Pics Borderlines™
Mini Pics Classic™
Mini Pics Directional™
Mini Pics Digidings™
Mini Pics Doohickies™
Mini Pics Doohickies Too™
Mini Pics International™
Mini Pics Lil Ancients™
Mini Pics Lil’ Creatures™
Mini Pics Lil’ Critters™
Mini Pics Lil’ Dinos™
Mini Pics Lil’ Edibles™
Mini Pics Lil’ Events™
Mini Pics Lil’ Faces™
Mini Pics Lil’ Features™
Mini Pics Lil’ Fishies™
Mini Pics Lil’ Flowers™
Mini Pics Lil’ Folks™
Mini Pics Lil’ Stuff™
Mini Pics Lil’ Vehicles™
Mini Pics Mardi Gras™
Mini Pics Naked City™
Mini Pics Red Rock™
Mini Pics Uprooted™
Mini Pics White Bread™
Mini Pics Zafrica™
Minion®
Myriad®
Mythos®
Narrowband™
Narrowband Prime™
Neon™
NewArt™
NewFaces™
New Geneva Nine™
New Yorker™
Newtron™

Nueva™
ObjectGear™
Omni™
Overprint™
Pacifica Condensed™
Pack™
PageMaker®
PageMaker® (stylized version)
PageMaker® Portfolio™
PageMill™
PageMill logo

™ on the logo design

Paintbrush™
Paisley™
Palladia™
Penumbra™
Pepperwood®
Personal Press®
Persuasion®
PhotoDeluxe™
PhotoGear™
Photoshop®
Photoshop logo

® on the logo design

Piano™
Pixelburst™
Poetica®
Ponderosa™
Poplar®
Postmaster™
Postmaster™ (stylized version)
PostScript®
PostScript logo

® on the logo design (™ in US only)

PPA™
President™
Press Pass™
PrintGear™
PrintGear logo

™ on the logo design

Professional PostScript® Alliance™
PSPrinter™
Quake®
Quartet™
Quicksans Accurate™
Quicksans Fast™
Qwerty™
Rad®
Readright®
Republik™ (Sans) (Serif)
RoboTrap™
Rock a Billy™
Rosewood®

Rubino™ (Sans) (Serif)
Sanvito®
Saturday™
Savage™
Savanna™
Scanning™
Schmutz™
ScreenReady™
Script Teaser™
Serpentine Sans™
Shatterday™
Signature™
SiteMill logo

™ on logo design

SiteMill™
SmartArt®
Smile™
Software Fundamentals logo

™ on the logo design

Sonata®
Stamp™
Stanton™
Sterling™
Streamline™
Studz®
Super3D
SuperATM®
SuperPaint®
Surf Style™
Syllogon™
Symmetrigon™
T1 & DESIGN

® on the logo design

Take Home™
Tekton®
TextureMaker™
The Art of Powerful Ideas™
The Family Software Company™
TheWorks™
The Workstation Publishing Company®
Tigerteeth™
Tips & Tricks™
Tips & Tricks Mini Magazine™
Titlesoft™
TNT™
Toolbox™
Tools to Bend the Rules®
Tools to Bend the Rules® (stylized version)
TouchBase™
TouchType®
Trajan®
TranScript®

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