Collection of Internet Consumer Data
CheckM8 does not collect any personally-identifiable information regarding consumers who view or interact with CheckM8 advertisements (e.g. name, phone number, street address, e-mail address, gender, date of birth, social security number).
CheckM8 solely collects non-personally identifiable ad delivery and reporting data (Operating System, Type of Browser, Plugins, IP address, page(s) visited, date and time of advertisement viewing and interacting).
Use of Internet Consumer Data
CheckM8 uses collected consumer data information for the sole purposes of providing best suited campaigns fitting user device capabilities and reducing the repetition of advertising via cookie-based reach and frequency capping.
Accordance of Internet Consumer Data
CheckM8 cookie usage and ad delivery and reporting data upholds full compliance to the Network Advertising Initiative definition of Non-Personally Identifiable Information (Non-PII) and the Safe Harbor agreement under Directive 95/46/EC with the European Union. This means that none of the data can be correlated to any individual Internet consumer, and therefore it cannot be applied for profiling purposes.