

What is CQF?
Customer Quality Feedback (CQF) is an Apple program that provides end-users
with an opportunity to influence the development of Apple hardware and software
products worldwide. By evaluating Apple products early in the development
cycle, customers are able to provide crucial data to the project development
teams in a timely manner. This data includes comments about the human interface,
desired features, performance, and compatibility with Apple and third-party
products in time to help improve the shipping product. CQF engineering project
managers (EPM's) represent these customers via their feedback throughout
the development cycle, prior to the release of new products.
How Does CQF Work?
Customers are selected based upon their interest, ability to provide timely
information, and their real-world computing environment as it relates to
Apple's current needs. They are provided with early versions of products
in development. These customers provide product feedback throughout the
development process until the final release. All customer problems, issues,
enhancement requests, and suggestions are reported to CQF and escalated
to the appropriate development teams for resolution.
Why CQF?
Apple Computer, Inc. is committed to total customer satisfaction through
relentless development efforts, with world class products that are consistently
first in the marketplace. It is vital that Apple maintain a strong link
to our marketplace to help provide products which meet the emerging needs.
CQF is one of these important links. By focusing on the requirements of
our customers, Apple is in an excellent position to build quality and new
features into each product from the beginning.
How Do Customers Participate?
Customers are asked to complete a web-based program application. This program
application provides information that will allow us to better match customers
with available seed projects. Apple, in it's sole discretion, will consider
the applications. Submission of an application does not guarentee that a
customer will be invited to participate. Incomplete applications will not
be considered. Before completing the program application, please read through
and agree to the terms
and conditions of participation.
Members of the press should contact Apple's Public Relations
department via email at media.help@apple.com, or phone 408-974-2042.
Developers working on retail products should visit Apple's
Developer Services and Products
web site for information on available programs.
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Apple Computer, Inc.
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Last modified April 24, 1997
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