Gossip Queen Fuller's Advice on Drawing Young Readers (AP) Fuller to Editors: Punch it up! That was the message Bonnie Fuller, an undisputed master of glossy celebrity magazines, delivered to a group of newspaper editors who had asked her in to talk about how to reach younger readers. - February 03, 2004
'Daily Mail' Nixes Circ Deal With 'The Business'
The Daily Mail, the London newspaper with aspirations to buy the Hollinger-owned Daily Telegraph, plans to end a circulation deal with The Businees, a weekly owned by the Barclay brothers. The billionaire twins also are in the hunt for the Telegraph.
- January 28, 2004
IAB Campaign Will Promote Online Latinos (Adweek) Hispanics spend more time online than the general population, at least according to one often-cited study. To promote such statistics and get more advertisers to target Latinos online, the Interactive Advertising Bureau's new Hispanic Committee is enlisting agency help. - January 27, 2004
Media Buyers Like New Spanish Newspaper Networks (Adweek) For media buyers, there's no such thing as too many choices. Thus, most heralded the arrival last week of two new national Spanish-language newspaper networks -- no matter that newspapers are the least-used medium among Latinos and command only a fraction of the almost $3 billion annual U.S. Hispanic adspend. - January 26, 2004
'NY Times' Promotes 'Real Jobs, Right Now' With the tagline "Real jobs. Right now.", the New York Times announced Friday it has debuted a new ad campaign for Job Market, the paper's print and online job recruitment offering.
- January 23, 2004
Suburban DC Publisher: Free Papers are the Future
James McDonald, the newly appointed publisher of Journal Newspapers, said Thursday that since there are so many media choices that are free the newspaper industry will have to think seriously about following suit.
- January 23, 2004
'Palm Beach Post' Starts Spanish Jobs Site PowerOne Media of Troy, N.Y., is offering a Spanish-language platform for its Center for American Jobs (CAJ) module. The Palm Beach Post of West Palm Beach, Fla. is the first to launch the new Spanish version. - January 21, 2004
'AJC' Chooses New Advertising Shop (Adweek) Initiative has won two pieces of new business that will generate $10-15 million in combined billings for the media planning and buying firm in the Southeast, the company recently disclosed. - January 20, 2004
New Display Advertising Manager for 'St. Petersburg (Fla.) Times' Moya Neville is the new display advertising manager for the St. Petersburg (Fla.) Times. Also, Joanne Horst has been promoted to automotive manager in classified advertising.
Richardson New Ad Director for Landmark Pat Richardson is the new advertising director for Landmark Community Newspapers in Kentucky. She most recently worked as The Virginian-Pilot's retail advertising manager.
Campaign Ads Slow to Materialize As the primary season begins, local papers hoping to reel in campaign ads may not like what we're hearing from the first two showdown states. Voting nears in Iowa and New Hampshire this month, but you might not know it by the unusually low campaign advertising being purchased in newspapers there.