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  America's Oldest Journal Covering the Newspaper Industry Monday, June 21, 2004  
 
EDITOR & PUBLISHER MARKET GUIDE
Annual.

2003 Market Guide MARKET GUIDE

A UNIQUE SOURCE OF INFORMATION
The E&P Market Guide is the only source of valuable, descriptive information for MSA and non-MSA markets in the United States and Canada... PLUS critical market data for more than 1,600 cities and all 3,141 counties.

ACCURATE DEMOGRAPHIC FORECASTS
The E&P Market Guide uses 91 variables to project the year's retail sales, income levels and demographic composition of the US with proven accuracy. The forecasting model developed by Editor & Publisher is based on economic indicators provided by the Department of Commerce, the Bureau of Economic Analysis, state data centers and chambers of commerce throughout the U.S. Forecasting accuracy in past years has shown that the projections do not deviate more than 3 percentage points from actual year-end figures.

Overall retail sales forecast in the last edition was 99.95% accurate!

EXCLUSIVE MARKET RANKING TABLES
Exclusive year-end projections tell how every MSA and the top 250 countries and cities with daily newspapers will stack up by year end. Includes population, disposable income, personal/household income, total retail sales by category.

NEW 2002 UPDATE! "Better Living Index," a relocation guide! New ranking tables list and compare cost of living information, crime data, and education statistics by city.

These tables are ALL NEW IN THE MARKET GUIDE, to make this the most comprehensive, invaluable resource on marketing data available.

U.S. NEWSPAPER MARKETS
Comparable Data in 16 Categories, 1,436 U.S. Markets
  1. Location information specifies highways, distances to other major population centers - and defines vital local industries.
  2. Transportation data covers motor freight carriers, rail, bus and air service.
  3. Population figures for individual cities, regional totals.
  4. Households in cities, towns and regions.
  5. Banks lists include number of institutions and total deposits by type
  6. Total of Passenger Autos registered.
  7. Electric Meters.
  8. Gas Meters.
  9. Principal Industries includes number of workers in each type of industry, the principal pay days AND the average weekly salary!
  10. Climate covers minimum and maximum temperatures for all four seasons.
  11. Tap Water includes PH data, mineral content and fluoridation.
  12. Retailing covers principal shopping centers and frequently includes distances from the center of town. You'll find information about principal shopping days and which nights stores are open.
  13. Retail Outlets. The names of department stores, discount stores, variety stores, chain drug stores, chain supermarkets, fast food outlets, automotive dealerships and others.
  14. Military Installations includes the name, number of personnel and branch of armed forces.
  15. Colleges and Universities names the schools in the market, the number of students enrolled and whether they're 2- or 4-year institutions.
  16. Newspapers Information covers days of publication, circulation, local contact names, titles and telephone numbers, as well as national representatives.
EASY-TO-USE TABLES
Show state-by-state, MSA-by-MSA and county/city census and 2001/2006 forecast data for a whole raft of vital demographic and economic data. New, easy-to use format, the Market Guide lays out all qualitative data needed to evaluate markets: population, age, ethnic breakdowns.

RELOCATION DATA
Estimated number of households for different markets, disposable personal incomes, income per capita AND household, high school and college graduation levels PLUS housing and rent values.

A SPECIAL SECTION JUST FOR RETAIL SALES AND RETAIL SALES FORECASTS
State-by-state data for all MSA's, counties and daily newspaper cities includes 1997 U.S. census data with this year's estimates by category: auto/parts dealers, furniture/home furnishing stores, electronics/appliances dealers, building materials/garden equipment and supplies dealers, food/beverage stores, gasoline stations, clothing/accessories stores and general merchandise stores. Data includes number of stores for each category.

CANADIAN MARKET DATA IN ONE CONVENIENT SECTION
Our readers turn here to find the same qualitative information found in Section II, but for Canadian markets: population, income, household and retail sales data and 2002 forecasts by CMS.

COMPREHENSIVE MAPS
MSAs, CMSAs, county boundaries, location of all cities where a daily newspaper is published, and county seats ... for every state.

Published annually.

To order by phone, please call 1-800-562-2706.

Market Guide Sourcebook $150.00


N.C. Newspaper Carrier Drowns on Route
The Roanoke (Va.) Times

Paper Wins Suit Against State Education Dept.
Sarasota (Fla.) Herald-Tribune

Wall Street Disappointed by NY Times Co.
CBS MarketWatch

Should Reporters Clean Up Quotes?
Chicago Tribune

Ratting Out the Anonymice
Slate

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