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Internet World Canada 99
Conference: February 2-5, 1999 Exhibit Hall: February 3-5, 1999

• Audience• Promotions
•Conference • Public Relations/Marketing

Canada's Only Targeted Internet Event Delivers Targeted Marketing Success!

Reach the Entire Spectrum of Canada's Business-to-Business Internet Markets

Workshops Co-Sponsors

Internet World Canada attracts thousands of qualified buyers from Canada's growing number of businesses, institutions and government agencies who are implementing the full range of business-to-business Internet applications:

  • ISP
  • Enterprise
  • E-Commerce
  • Internet Telephony
  • Advertising & Marketing
  • Website Design & Development

    Growing to Meet the Needs of The Expanding Canadian Internet Market

    From 1996 to 1997, Internet usage in Canada doubled in size, increasing from 9.7% of the country's population to 19.3% - or a total of 4,529,000 people.*

    As these numbers continue to climb, Canada is fast-becoming one of the most explosive Internet markets in the world - offering a wealth of opportunities for business-to-business Internet companies who are smart enough to target this lucrative region.

    There is no clearer evidence of the Internet's increasing importance to Canadian business than the consistent growth of Internet World Canada, the country's largest and longest-running Internet, intranet and World Wide Web conference and exhibition.

    In the past three years alone, the exhibition has experienced steady growth - increasing from 21,500 square feet in 1996, to 31,550 square feet in 1998. And with 1999 attendance projected to top 13,000 Internet business professionals, Internet World Canada is, by far, your best source of targeted sales to the business-to-business Internet/intranet market in Canada.

    Internet World Delivers the Audience You Want to Meet
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    Our attendees' diverse business representation and wide range of product and service needs gives you total market coverage for maximum sales potential!

    Primary Business
    Marketing/Advertising 9%
    Media 4%
    Computers/IT Hardware Mfg. 2%
    Computers/IT Software Dev. 11%
    Computers/IT Retail/Wholesale 5%
    Finance/Banking/Insurance 10%
    Government/Defense 5%
    Healthcare 2%
    Education/Training 8%
    Manufacturing 5%
    Retail/Catalog 3%
    Telecommunications 6%
    Entertainment 2%
    Other* 16%

    *Represents a number of emerging Internet markets

    Sell to a Highly-Qualified Audience of Internet Product Buyers

    As Canada's only Internet-focused event, Internet World Canada attracts thousands of uniquely qualified Internet/intranet decision-makers. As an exhibitor, you'll come face-to-face with your best sales prospects - serious buyers with immediate product and service needs.

    Internet Product Purchasing Role
    Final decision-maker41%
    Specify product or vendor 12%
    Recommend product or vendor 34%
    No decision-making responsibility 13%

    Meet the High-Level Decision-Makers Who Attend Our Conference
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    For 1999, we've expanded the Internet World Canada conference program to focus on the targeted Internet solutions that today's business and technical executives are demanding. Four full days of workshops and sessions will provide up-to-the-minute information on E-Commerce, ISPs, Web Design & Development, Security, Advertising & Marketing, and other key applications.

    All the new technologies and critical industry issues will be explored in-depth, providing practical, proven solutions for CEOs, CIOs, Senior Managers, IT Directors, Marketing Executives and other Internet professionals who are actively involved in developing and implementing Internet strategies for companies all over Canada.

    The high-level executives who attend the Internet World Canada conference are your absolute best sales prospects when they hit the show floor to evaluate the technologies they've learned about in the conference.

    Internet World Promotion Creates Quite an Impression!
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    Direct Mail:
    More than 375,000 4-color brochures with complete conference and exhibition details and discount registration offers are mailed to carefully selected lists of Internet decision-makers across all Canadian businesses and industries.

    60,000 free exhibit hall admission passes are mailed to Mecklermedia's proprietary database of Internet-focused business and technical professionals.

    Full-page, 4-color ads are placed in both national and regional trade journals and management publications that target the Canadian Internet market. These include ComputerWorld Canada, CIO Canada, Network World Canada, Internet World, Computing Canada, and many others.

    Online advertising is also placed on Canada, and other Web sites frequently accessed by Internet-focused business and technical professionals in Canada.

    Local advertising in business-oriented newspapers and all-news radio stations gets the word out to the Canadian business community to increase awareness of the event and build attendance in the exhibit hall.

    Public Relations:
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    A year-round flow of press releases to key Canadian business publications keeps the Canadian business and technology communities informed about ongoing show developments and special events.

    At-show press coverage - up 47% in 1998 - dramatically increases your company's industry-wide exposure. Take advantage of it by distributing media kits in our pressroom. You can even arrange for an on-site press conference to promote a new product or other newsworthy event.

    To maximize your press opportunities, request a free Public Relations Guide by contacting Dara Tyson at (203) 341-2972 or e-mail

    Exhibitor Marketing Services:
    Complimentary Exhibit Hall Passes imprinted with your company name and booth number are available in unlimited quantities at no charge. Proven attendance-builders, you can use these valuable passes to invite your best customers and prospects to the show. You can even earn up to $1,000 with our Hall Pass Rebate Program! Ask your show representative for details.

    A wide range of Event Marketing opportunities are available to increase the impact of your show participation and drive attendees into your booth. Everything from display banners to event sponsorship to directory and brochure advertising is available at reasonable rates.

    For a complete Event Marketing Kit, contact Mary Warley at (781) 237-2050, ext. 203 or e-mail

    Reserve Your Space Now!

    To reserve your exhibit at Internet World Canada '99, contact Patricia Marshall, phone: 905-273-7981, fax:905-275-8638, or email

    Produced by:

    Sponsored by:
    Boardwatch Canada
    Internet World

    Copyright 1999 Penton Media Corporation.
    All Rights Reserved. Legal Notices.