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Tokyo

Makuhari Messe
Tokyo, Japan
December 8-10, 1999

Space Cost: Raw Space: From $375/M2 US. Shell Scheme: $560/M2 US.

Description of Event: Internet World™ Japan '99 is a 100% pure Internet exposition under the theme 'Internet means business.'

Who Will Attend: Corporate IS management, IS integrators, media, marketing professionals, Web developers and development teams, Webmasters, VARS, advertisers, distributors, communication network managers, Web content providers, ISPs.

Estimated Attendance: Attendance is projected in 1999 to be in excess of 38,000 qualified business to business professionals. 1998 attendance was 30,000 plus.

Market Facts: Japan's current IT market is in excess of 88 billion dollars. E-Commerce in Japan is seen as a rapidly growing industry. Separate surveys by Japanese research firms reported that there are expected to be 14 million Japanese Internet users by the end of 1998, 20 million by late 1999, and more than 41 million in 2005.

Benefits of Exhibiting: Establish and strengthen partnerships, joint ventures, licensing agreements and distribution channels. Reach a large audience of resellers and corporate buyers with a demand for Internet/Intranet products and services. Benefit from the Internet World™ brand name and reputation for delivering high quality professional attendees at world class events. Estimated press attendance for 1998 was 800 members, expected press attendance for 1999 is 1200 members.

Conferences: The Conference programs focus on emerging industry issues and trends, marketing, advertising, e-commerce and finance, among others. The Workshops and Conferences for 1998 were standing room only (Headsets for English or Japanese are available). Whether you are an IT professional looking for a connectivity solution, a marketer exploring on-line opportunities, a company executive who wants to build an Internet infrastructure, or a Web designer in search of the latest development tools, Internet World™ Japan '99 will make your Internet strategies a reality.

Promotion of the Event: As an exhibitor at Internet World™ Japan '99, all participating exhibiting companies will be part of an aggressive and intense Direct-Mail marketing campaign. The campaign will focus on the Internet community, the IT industry including the financial and governmental sectors. There will be an extensive print ad and promotional campaign in major newspapers, financial publications and vertical sector IT trade publications. Also included will be a comprehensive public relations program which will include extensive media coverage of the event. Our internet.com Web site has worldwide distribution and acceptance and is received by over 18 million viewers per month.

Additional Information: For information on this show and other worldwide Mecklermedia events, contact our International Headquarters at (781) 237-2050, e-mail: international@mecklermedia.com. You can also visit our Web-site at http://www.internet.com.

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