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Privacy Policies

Our AdWords, AdSense and Analytics practices are governed by our main privacy policy. For additional information about our advertising products and services check out these FAQs.

For more information about DoubleClick's advertising services, check out these FAQs.

Advertising Cookies

DoubleClick Cookies

Google is committed to transparency and user choice across its entire range of products, which now includes DoubleClick products.

DoubleClick's DART cookie is not website or advertiser-specific. This means that if you choose to opt-out of DoubleClick's DART cookie, your opt-out cookie will be effective for all of the websites and advertisers that use DoubleClick's ad-serving or search technologies. For more information, please click here.

  • To opt-out of the DoubleClick DART cookie, please visit this page and click the large "Ad Cookie Opt-Out" button at the top.

Conversion Tracking

Google uses cookies to measure the performance of AdWords advertising for advertisers who have opted-in to conversion tracking. These cookies expire within 30 days and are not personally-identifiable.

This cookie is set only when a user clicks on an ad delivered by Google where the advertiser has opted-in to tracking. If this cookie has not yet expired when the user visits certain pages of the advertiser's website, Google and the advertiser will be able to tell that the user clicked the ad and proceeded to that page. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites.

If you want to disable these cookies, you can set your browser to indicate when a cookie is being sent and decline the cookie.


Google Privacy: A Look at Cookies