GlaxoSmithKline

Do more, feel better, live longer
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Grow Deliver Simplify

The pharmaceutical industry is experiencing a time of unprecedented challenge. Patent expiry, regulatory issues and increased pressures from healthcare providers have combined to create an environment where our sector is associated with lower growth and higher risk.

We’re addressing these challenges through three key strategic priorities that we believe will transform GSK into a company that delivers more growth, less risk and an improved financial performance.

Three strategic priorities

We have established strategic priorities which we believe will increase growth, reduce risk and improve our long-term financial performance:

  • Grow a diversified global business
  • Deliver more products of value
  • Simplify the operating model

We believe these priorities will enable us to navigate the coming years more successfully and retain our leading-edge position as a company able to meet patients’ and healthcare providers’ needs into the future.


“We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer.”

Key challenges

The patents on many medicines that have driven growth in our industry in the past are coming to an end and may not be replaced by products of equivalent financial size.

In addition, there are increasing pressures on pharmaceutical companies to deliver products with demonstrable benefits over current treatments.

No longer do we merely have to discover and develop products that help people do more, feel better and live longer.

We now have to justify that our products represent the greatest value for healthcare providers.

At the same time, the pharmaceutical sector has been exposed to controversy regarding ethical and patient safety issues.

As an industry, we are in danger of eroding what trust we already have when we actually need to be building stronger relationships with governments, regulators and the general public.

These factors have combined to move the industry from one which was expected to deliver high growth at low risk, to the very opposite.

Corporate responsibility

“Corporate responsibility at the heart of our business”

Running our business in a responsible way is fundamental to our success and inseparable from our strategic priorities.

We operate in a way that reflects our values, seeks to understand and respond to stakeholder views and connects our business decisions to ethical, social and environmental concerns. In this way we aim to minimise the negative impacts and maximise the positive benefits of our business.

Responsibility is vital in all parts of our business and we understand the need to be open about how we are operating. We also understand that transparency is a key factor in building trust with our stakeholders and have implemented a number of initiatives to improve the transparency of our activities.

Our work
with communities

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We work with communities around the globe to help people to do more, feel better and live longer.