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Market Metrics

Slow growth

October 11, 2006

Global advertising spending growth is likely to slow next year, according to projections released by UBS on the last day of the third annual Advertising Week. UBS analysts predict ad spending across all media to grow 6% for this year, and 5.1% in 2007. Asia Pacific and Europe, which are full of emerging markets, are regions that should experience a 0.2% increase each in overall ad spending growth momentum in 2007 compared with this year.

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