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PBS THE BUSINESS CHANNEL TEAMS WITH BROADCAST.COM TO BRING LIVE SIMULCASTS AND ON-DEMAND BUSINESS TRAINING/PROFESSIONAL EDUCATION TO THE INTERNET

Earn Continuing Education Credits From MIT At Your Computer, Thanks To Streaming Video Alliance Between Top Distance Learning Provider and Leading Internet Broadcaster

ALEXANDRIA, VA and DALLAS, TX, January 19, 1999 -- PBS The Business Channel (www.pbstbc.com), the nation's leading provider of distance learning resources to corporate America, and broadcast.com (Nasdaq: BCST; www.broadcast.com), the leading aggregator and broadcaster of streaming media programming on the Internet, announced an agreement today that will bring over 100 hours of The Business Channel's management development and performance improvement training solutions to the Internet.

  Under the terms of the business services agreement, broadcast.com will provide turnkey Internet broadcasting services.  broadcast.com will stream courses simultaneous to their delivery to workplaces via PBS The Business Channel's current distribution mechanism: DBS satellite.  Courses will also be available on demand.  To enhance learning, the video window on the computer desktop will be surrounded by specially created graphics, key points, assessment tools, and quizzes.

Professional education courses from the Massachusetts Institute of Technology (MIT) will be featured.  The Business Channel's streaming video schedule kicks off with Internet Commerce, a course from MIT's Center for Advanced Educational Services, on March 2.  Other courses include the High Involvement Leadership Series from Development Dimensions International (DDI).

"PBS The Business Channel has proven expertise in distance learning.  We also have unrivaled content partnerships with top business thinkers like Tom Peters and James Champy and institutions like MIT.   Hundreds of businesses already trust us to deliver training more efficiently and cost-effectively than traditional methods," said Jinny Goldstein, President and CEO of PBS The Business Channel. "These strengths, coupled with broadcast.com's ability to deliver a high-quality, interactive learning experience to hundreds of thousands of users via the Internet and intranets, speaks to the very essence of distance learning -- to eliminate the barriers of time, space and money that prevent people from gaining the knowledge and skills they need to stay competitive."

"As the leading broadcaster of streaming media programming on the Web, broadcast.com is changing the way companies and organizations communicate with customers, shareholders, employees and students, by allowing them to access valuable and timely information both live and on demand," said Todd Wagner, chief executive officer of broadcast.com.  "We are pleased to be working with PBS The Business Channel, to distribute their programming over the Internet as we continue to capitalize on the large and rapidly expanding distance learning market."

"We are delighted to build on our important partnership with PBS The Business Channel as they partner with broadcast.com," said Professor Richard C. Larson, Director, MIT's Center for Advanced Educational Services.  "This extends MIT's initiative in distance learning, and allows us to reach far beyond the brick and mortar of our Cambridge campus."

For more information, live webcast schedules, and a complete list of on-demand online learning programs, visit The Business Channel's Web site, www.pbstbc.com, or call toll-free, 1.888.822.8229.

About PBS The Business Channel

The Business Channel L.L.C. is a global provider of learning solutions for performance improvement.  Today's announcement of a new streaming video alliance with broadcast.com signals The Business Channel's next step in pioneering online delivery of training direct to the desktop in 1999. Headquartered in Alexandria, Virginia, The Business Channel traces its origins to the early 1980s when it began as one of the first telecommunications-based education services for business, government, non-profit organizations and higher education institutions.  The Business Channel became a limited liability company in 1996 to extend its unmatched combination of content, technology, expertise, and brand loyalty into the training market.  Today, The Business Channel builds the intellectual capital of more than 600 companies, colleges, and government agencies by delivering cost-effective and measurable management development and performance improvement solutions via distance learning technologies.  Customers include Florida Power and Light, Rockwell International, Lockheed Martin, the U.S. Postal Service, Gillette, J.C. Penney, and Johnson & Johnson.  The Business Channel L.L.C. is a wholly owned subsidiary of the Public Broadcasting Service (PBS).   PBS, headquartered in Alexandria, Va., is a private, nonprofit corporation operated by the nation's 345 public television stations.

About broadcast.com

Broadcast.com (Nasdaq: BCST) is the leading aggregator and broadcaster of streaming media programming on the Web with the network infrastructure and expertise to deliver or "stream" hundreds of live and on-demand audio and video programs over the Internet or intranets to hundreds of thousands of users. The broadcast.com Web sites offer a large and comprehensive selection of programming, including sports, talk and music radio, television, business events, full-length CDs, news, video, commentary and full-length audiobooks, serving an average of more than half a million unique users per day.  Broadcast.com broadcasts on the Internet 24 hours a day, seven days a week, and its programming includes more than 370 radio stations and networks, 30 television stations and cable networks, and game broadcasts and other programming for over 420 college and professional sports teams.  Broadcast.com also provides Internet and intranet broadcasting services to businesses and other organizations, including turnkey production of live and archived press conferences, earnings conference calls, investor conferences, trade shows, stockholder meetings, product introductions and media events.  For more information on broadcast.com and its live and on- demand programming, visit www.broadcast.com.

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