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- Two 15- or 30-second on-air spots (54 spots total)
- Series seen on 288 PBS stations, representing 96% of all U.S. TV households
- Spots also appear on digital channel PBS World
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- Linked logo on series Web site; logo/credit on publicity and promotional materials
- On-air spot appears on downloadable films in site's archives
- Special events/screenings, guest appearances by series producers
- Visibility in national print tune-in ads
- Recognition at PBS station events in your key markets
- Adults 35–64
- Adults 25–54