This new advisory committee will support the advancement of accessibility and inclusion at Destination BC in the pursuit of a more inclusive and accessible tourism industry. Applications are open until April 30, 2023. Apply now!Learn More
Destination BC is committed to Diversity, Equity, Inclusion, and Accessibility (DEIA). We worked with subject matter experts on the creation of this long-term DEIA Strategy that acts as our foundation towards becoming a more equitable and inclusive organization and inspiring change across the tourism industry.Learn More
Our new 2023-2025 corporate strategy provides clarity about the choices we will make over the next three years, and beyond.Learn More
The plan and strategy outline the direction we will take for our marketing in 2023 and over the coming years.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
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