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Key Initiatives

Spirit of 2010 Tourism Strategy [480 KB]

The Spirit of 2010 Tourism Strategy provides a rallying point for the provincial government and the tourism industry to work together to grow tourism throughout British Columbia and to maximize opportunities created by hosting the 2010 Olympic and Paralympic Winter Games and other major events. The strategy is about next steps and answering the question "where do we go from here?" This strategy sets out a plan of action for tourism partners to work together to continue to stimulate and grow this important sector throughout British Columbia.


Cruise BC


The Province of British Columbia is working with Cruise BC to develop the cruise industry, enhance tourism growth and promote economic development throughout B.C. using a model of partnership and collaboration. Cruise BC is a newly formed association of ports, destination marketing agencies and federal and provincial government. Cruise BC works cooperatively with cruise lines to strategically develop the untapped potential that exists to make Canada's Inside Passage and B.C.'s port cities world class cruise destinations.


Aboriginal Tourism Association of British Columbia (ATBC)


In partnership with the Province of British Columbia, Tourism BC, Aboriginal Business Canada and Indian and Northern Affairs Canada,  the Aboriginal Tourism Association of British Columbia has initiated a project to direct the future development and marketing of Aboriginal tourism in B.C. The overall objective of this initiative is twofold: first, to create a realistic and achievable 'blueprint' for Aboriginal tourism product development over the long term with special consideration given to the 2010 Olympic and Paralympic Winter Games; and second, to develop a business plan for ATBC that will support the growth of the Aboriginal tourism industry in B.C.


Resort Development


The resort sector represents an enormous opportunity for British Columbia and contributes significantly to the provincial economy and to the tourism industry. B.C. has some 700 resorts, from fishing lodges to ski mountains to eco-tourism operations. Development of new resorts and expansion of existing facilities would provide significant benefits throughout the province. Resort development and expansion requires the initiative and cooperation of a number of government ministries, agencies and the private sector. The British Columbia Resort Strategy and Action Plan [2.36 MG] is designed to link to the Spirit of 2010 Tourism Strategy [480 KB] and the International Trade and Investment to 2010 Olympic and Paralympic Winter Games and attract national international investment to the province.


Agriculture Tourism


B.C.'s opportunities in agri-tourism have not yet been fully realized. The Province of British Columbia is working with the tourism industry and various agricultural sectors to develop strategic direction to guide the future development and management of agri-tourism and to guide farm enterprises in capturing emerging opportunities. Agri-tourism provides visitors opportunities to experience a broad spectrum of agriculturally based products and services - from fruit and vegetable stand shopping to winery, orchard and alpaca tours; farm-based bed and breakfast accommodation to harvest festivals and tourism cattle drives.


Tourism and Hospitality Education and Training


Government is committed to ensuring that a skilled workforce is in place to provide quality tourism and hospitality products and services during the 2010 Olympic and Paralympic Winter Games and to support training for the expansion of this vital industry into the future.  As part of this commitment, government established a tourism and hospitality consortium in consultation with stakeholders. The British Columbia Tourism and Hospitality Education and Training Consortium will provide overall strategic direction and facilitate communication and planning among educational institutions, industry and government to ensure the education and training requirements of the tourism industry are met.


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