Need to reach an elite,
intelligent and influential audience?
Let University Affairs
display advertising (editorial section) work for you!
University
Affairs magazine delivers
the valuable but hard-to-reach university audience in a way few
other media do. It's an elite, intelligent and influential audience
with a wide range of interests and power to act on them. They
are the decision makers in a market worth about $11 billion annually,
nearly $5 billion of that spent on goods and services.
Display advertisements (editorial section) are published in the
editorial pages of the magazine. They exclude position vacancy
ads which are published in the classified pages of the magazine.
Display ads include appointment announcements, conferences, calls
for papers, competitions, as well as products and services aimed
at higher education decision makers. A full media
kit is available.
Some of our advertisers (currently or previously) are:
IBM, Texas Instruments, Canadian Scholars Press, Meloche Monnex,
Maytag, Cancopy, National Post, Financial Post, TD Bank, NRC,
NSERC, Senate Travel, CBIE, Lotus, Compaq.
For more information, contact:
Mary Lu May
National Advertising Representative
Telephone: (416) 233-0779
Fax: (416) 233-1746
nusand@sympatico.ca
National rates
Black & white |
1 time |
3 time |
6 time |
10 time |
Double page spread |
$5,670 |
$5,385 |
$4,960 |
$4,250 |
Full page |
$3,065 |
$2,915 |
$2,680 |
$2,300 |
2/3 page |
$2,450 |
$2,330 |
$2,145 |
$1,835 |
1/2 page |
$2,020 |
$1,920 |
$1,770 |
$1,515 |
1/3 page |
$1,535 |
$1,455 |
$1,345 |
$1,150 |
1/4 page |
$1,230 |
$1,165 |
$1,070 |
$920 |
1/6 page |
$995 |
$945 |
$870 |
$745 |
1/8 page |
$765 |
$730 |
$670 |
$575 |
1/12 page |
$615 |
$580 |
$535 |
$460 |
Outside back cover |
$3,830 |
$3,645 |
$3,355 |
$2,875 |
Inside front & back cover |
$3,680 |
$3,495 |
$3,220 |
$2,760 |
Four Colour add $950 to the
black and white space rate. |
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- AUCC member universities receive a 10% discount on space
- Preferred positions, when available, add 20%
- Insert rates will be quoted
- Covers (outside back, inside front and inside back) are full-page
units only
- Spot process colours -- red, cyan (blue) and yellow -- are
$275 per colour; Matched PMS colour is $425
- All space is commissionable at 15% to all recognized agencies
providing camera ready art or film
Mechanical Specifications
Paper Stock: 35-lb or 70-m premium grade ground-wood by non heatset
web-offset process
Binding: Saddle-stitched
Page: Trim size: 9 1/2" wide x 12-1/2" long
Type page: 7-1/2" wide x 11-1/2"
long
Double Page Spread: Supply in single page units with extra 1/4"
or .64 cm bleed
Bleed: Full page bleed film should be 10" wide x 13"
long
Screen: Maximum 90-line screen should be used on halftone negatives
or scans
Material: Ads may be supplied (in order or preference) as:
1. Negative film;
2. Camera-ready orginal artwork;
3. PostScript or Quark Xpress files in Macintosh
format on disc (please include all screen and printer fonts)
Four Colour Film: Colour-separated negatives (85-100 line screen),
right-reading, emulsion down. Please provide one set of positive
proofs.
Ad Sizes
Double page spread |
17" wide x 11-1/2 "
long |
Full page |
7-1/2" wide x 11-1/2"
long |
2/3 page |
4-7/8" wide x 10-1/2"
long |
1/2 page |
4 7/8" wide x 8" long |
1/2 page wide |
7-1/2" wide x 5-1/2"
long |
1/3 page |
4-7/8" wide x 5-1/2"
long |
1/3 page |
2-1/4" wide x 10-1/2"
long |
1/4 page |
2-1/4" wide x 8-1/2"
long |
1/4 page |
4-7/8" wide x 4" long |
1/6 page |
2-1/4" wide x 5-3/4"
long |
1/6 page |
4-7/8" wide x 2-3/4"
long |
1/8 page (new size) |
2-1/4" wide x 4" long |
1/12 page |
2-1/4" wide x 3" long |
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