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Need to reach an elite, intelligent and influential audience? 

Let University Affairs display advertising (editorial section) work for you!

University Affairs magazine delivers the valuable but hard-to-reach university audience in a way few other media do. It's an elite, intelligent and influential audience with a wide range of interests and power to act on them. They are the decision makers in a market worth about $11 billion annually, nearly $5 billion of that spent on goods and services.

Display advertisements (editorial section) are published in the editorial pages of the magazine. They exclude position vacancy ads which are published in the classified pages of the magazine. Display ads include appointment announcements, conferences, calls for papers, competitions, as well as products and services aimed at higher education decision makers. A full media kit is available.

Some of our advertisers (currently or previously) are: IBM, Texas Instruments, Canadian Scholars Press, Meloche Monnex, Maytag, Cancopy, National Post, Financial Post, TD Bank, NRC, NSERC, Senate Travel, CBIE, Lotus, Compaq.

For more information, contact:
Mary Lu May
National Advertising Representative
Telephone: (416) 233-0779
Fax: (416) 233-1746

nusand@sympatico.ca  


 

National rates

Black & white 1 time 3 time 6 time 10 time
Double page spread $5,670 $5,385 $4,960 $4,250
Full page $3,065 $2,915 $2,680 $2,300
2/3 page $2,450 $2,330 $2,145 $1,835
1/2 page $2,020 $1,920 $1,770 $1,515
1/3 page $1,535 $1,455 $1,345 $1,150
1/4 page $1,230 $1,165 $1,070 $920
1/6 page $995 $945 $870 $745
1/8 page $765 $730 $670 $575
1/12 page $615 $580 $535 $460
Outside back cover $3,830 $3,645 $3,355 $2,875
Inside front & back cover $3,680 $3,495 $3,220 $2,760
Four Colour add $950 to the black and white space rate.        
  • AUCC member universities receive a 10% discount on space
  • Preferred positions, when available, add 20%
  • Insert rates will be quoted
  • Covers (outside back, inside front and inside back) are full-page units only
  • Spot process colours -- red, cyan (blue) and yellow -- are $275 per colour; Matched PMS colour is $425
  • All space is commissionable at 15% to all recognized agencies providing camera ready art or film

Mechanical Specifications

Paper Stock: 35-lb or 70-m premium grade ground-wood by non heatset web-offset process

Binding: Saddle-stitched

Page: Trim size: 9 1/2" wide x 12-1/2" long
    Type page: 7-1/2" wide x 11-1/2" long

Double Page Spread: Supply in single page units with extra 1/4" or .64 cm bleed

Bleed: Full page bleed film should be 10" wide x 13" long

Screen: Maximum 90-line screen should be used on halftone negatives or scans

Material: Ads may be supplied (in order or preference) as:

    1. Negative film;
    2. Camera-ready orginal artwork;
    3. PostScript or Quark Xpress files in Macintosh format on disc (please include all screen and printer fonts)

Four Colour Film: Colour-separated negatives (85-100 line screen), right-reading, emulsion down. Please provide one set of positive proofs.


Ad Sizes

Double page spread 17" wide x 11-1/2 " long
Full page 7-1/2" wide x 11-1/2" long
2/3 page 4-7/8" wide x 10-1/2" long
1/2 page 4 7/8" wide x 8" long
1/2 page wide 7-1/2" wide x 5-1/2" long
1/3 page 4-7/8" wide x 5-1/2" long
1/3 page 2-1/4" wide x 10-1/2" long
1/4 page 2-1/4" wide x 8-1/2" long
1/4 page 4-7/8" wide x 4" long
1/6 page 2-1/4" wide x 5-3/4" long
1/6 page 4-7/8" wide x 2-3/4" long
1/8 page (new size) 2-1/4" wide x 4" long
1/12 page 2-1/4" wide x 3" long

 

 

 


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