Jakob Nielsen's Website

Permanent Content


Jakob's column on Web usability

Non-Profit Organization Websites: Increasing Donations and Volunteering (February 16)
Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.

Test-Taking & Learning (January 31)
Parallel & Iterative Design (January 18)
10 Best Intranets of 2011 (January 4)

All Alertbox columns from 1995 to 2011

Sign up for newsletter by email when a new Alertbox is published


Agile usability
Application design showcase: 10 best App UIs
Intranet usability
> Intranet design annual
> Enterprise 2.0
> Intranet portals
> Design guidelines for intranets, vols. 1-10
> Intranet IA
> Sector-specific: financial, government, tech
Email newsletters
E-commerce and B2B sites
Return on investment for usability (ROI)
Age groups: Children, Teens, Students New since December 15 , Seniors
Donations to non-profits New since February 16
Corporate sites: company image, PR, IR
Social media postings and RSS feeds
Mobile sites

More reports and usability guidelines


Paper prototyping: how-to video (32 minute DVD)


Eyetracking Web Usability
Prioritizing Web Usability
Designing Web Usability: The Practice of Simplicity

Full list of books by Jakob Nielsen
Recommended books by other authors

Consulting Services

Nielsen Norman Group offers usability reviews, training, user testing, and a conference

About Jakob Nielsen

Biography and photos
Papers and essays

About This Site

Why this site has almost no graphics
Copyright and reprint rules


Usability Week 2011 Conference

> Hong Kong: Feb. 28 March 4
> Melbourne: March 7-11
> London: April 3-8
> Washington, DC: April 18-22
> Minneapolis: May 9-13

Full-day seminars, including
> IA 1 (structure) & IA 2 (navigation)
> Fundamental Guidelines for Web Usability
> Mobile Sites & Touchscreen Apps
> Apps Design 1 (GUI) & Apps Design 2 (workflow)
> Designing Social Features
> Writing for the Web (2-day seminar)
> The Human Mind: How Your Users Think

Ironworks Video report from Usability Week San Francisco (2:34 min. video)

The Guardian The art of slow reading Has endlessly skimming short texts on the internet made us stupider?

The Guardian Jakob Nielsen critiques the iPad's usability failings

Daily Telegraph Apple iPad apps need more consistency, says usability guru (includes 3-minute video where I demo some inconsistencies in iPad apps)

BusinessWeek Hardware Is Meaningless. It's About the Apps (a debate about value in the mobile space — my position is that tight integration between hardware and software is what we need)

WIRED Interface Expert Knocks iPad Apps for Inconsistent Usability

Monocle Lessons learnt from the iPad

BusinessWeek World's 28 most influential design "movers and shakers" (including Jakob Nielsen and Don Norman)

Net@Night Why is Web design still often bad? (podcast show with Leo Laporte and Amber MacArthur; 66 minutes streaming audio; my segment starts at the 21:40 mark)

TIME Magazine Why We Look at Some Web Ads and Not Others

Web Designer Depot Interview with Web Usability Guru, Jakob Nielsen

USA Today Mobile web a throwback to the '90s

BusinessWeek Jakob Nielsen Critiques Twitter

Intranet Journal Social Networking Transforms the Best Intranets

Wall Street Journal The Latest Buzz On... Interface Design

PC Pro Recipe for a billion-dollar website

BBC Web users 'getting more selfish'

Practical Ecommerce Bloglist

The Guardian The web design guru that web designers love to hate

Search Engine Land Jakob Nielsen On Search Usability

BusinessWeek Google Is Making You Dumber

BBC Web 2.0 'neglecting good design'

E-consultancy Interview with Jakob Nielsen

CIO 5 Things I've Learned

ZDNet Usability makes business sense

SitePoint Interview with Jakob Nielsen

Wall Street Journal For Web-Design Expert, Ease of Use And Clarity Are Essential for Firms

Washington Post If This Column Were a Web Site, This Would Be Its Home Page

The Guardian Two words is a minute description of a human need

USA Today Survey offers a 'sneak peek' into Net surfers' brains

BusinessWeek The Unwieldy Web

CNN Tech will cause a real estate crash

WIRED What Websites Do to Turn On Teens

BBC A decade of good website design

Full list of interviews

Mail: Dr. Jakob Nielsen, Nielsen Norman Group, 48105 Warm Springs Blvd., Fremont, CA 94539, USA
Contact: Luice Hwang, tel. (415) 682-0688

Copyright © 1995-2011 by Jakob Nielsen. ISSN 1548-5552