Reach and representation
HUMAN CONNECTION AT SCALE
BuzzFeed, Inc. is a premier digital media company for the most diverse, most online, and most socially engaged generation the world has ever seen.
“BuzzFeed’s expert understanding of their data really shone for us in their creation of this truly viral content and how, through their technology, they were able to lazer target our specific niche audience for the campaign. We were delighted with the results and with the collaboration — the BuzzFeed team were fantastic and worked tirelessly to turn this project around in very short timeframes. A great success!”
SAL WARBY | HEAD OF MARKETING CAMPAIGNS AT LONDON & PARTNERS
FRESH PARTNERSHIPS
INNOVATE WITH BUZZFEED, INC.
FIRST EVER GO LIVE EVENT TAKEOVER
Bumble and BuzzFeed teamed up to host a first-of-its-kind 24-hour virtual dating event that followed 22 Bumble users as they went on virtual first dates. The event leaned into our digital advantages to quickly adapt to 2020 circumstances — leveraging our homepage’s mass reach, a new branded video splash unit, a robust cross-platform media campaign, and celebrity talent to help establish Bumble as the leader in safe, online dating and highlight Bumble's features and benefits in an authentic, engaging way.
THE OFFICIAL GROCERY PARTNER OF TASTY
Walmart and BuzzFeed pioneered a Shoppable Recipe app integration that enables Tasty enthusiasts to seamlessly buy the ingredients in their favorite recipe videos. This partnership allows us to test and learn consumer behaviors within the Tasty App environment. Viewers can add entire ingredient lists to Walmart’s online shopping cart with one click in Tasty’s iOS app, which offers a searchable library of 4,000+ videos.
THE OFFICIAL SPICE OF TASTY
McCormick, a global leader in flavor, has partnered with BuzzFeed as the “Official Spice of Tasty” — exclusively incorporated into Tasty’s signature top-down recipe videos in the US, UK, Canada and France. The partnership, which also features condiment brands like Frank’s RedHot and French’s, engages consumers across our expansive Tasty universe. Together, we launched a brand new line of spice blends called Tasty Seasonings created by McCormick in the US. The spice line also launched in Canada under the Club House brand and in the UK under the Schwartz brand.