From your Ads Dashboard, you can view, slice, and pull the data that matters most to you. The right view can help you figure out what to tweak for better and better results.
Learn how to:
View and organize your Ads campaign metrics
Create and save views
Export or schedule reports
Get answers to reporting FAQ
View your Reddit Ads campaign metrics
Step 1: Log in to your Ads Dashboard at ads.reddit.com.
Your Dashboard data includes:
- Campaigns, Ad Groups, and Ads: Toggle between them to see performance at a glance.
Organize the metrics you see:- Click the Metrics button at the top.
- Pick from the predefined categories at left:
General Performance: includes data on Impressions, Viewable Impressions, Clicks, Amount Spent, eCPM, CTR, CPC, and Pacing.
Note: This category is selected by default.
Engagement: includes data on how users have engaged with your ads, including upvotes, downvotes, and metrics on comments received on your ads.
Conversion: will pull conversion activity captured by our Reddit pixel (if you’ve implemented those specific pixel events on your website). The conversion numbers will also be broken out by click and view-through conversions if you have both set up in your pixel attribution window.
Read more about the Reddit Pixel setup.
Video: includes views, plays, watches by duration, and CPV so you can glean engagement levels.
App Install Conversions: if you’ve enabled postbacks from one of our certified Mobile Measurement Partners (MMPs), you can follow these metrics. Conversions will follow the attribution windows you’ve set with the MMP.
Settings: will allow you to get more specific, pulling in some of the data you established when you set up the campaign.
- Select the metrics you’d like to see from this category (you’ll see them pop up to the right). To remove any, click the x in the Selected column at right.
Optional: If you’d like to reorder them, just drag them up or down accordingly.
- Click Apply to see these metrics updated on your dash and on your report.
- Graph: Visualize your campaign data story by: Impressions, Amount spent, or Clicks
- Click the Graph button to expand or hide
- Change the graph metric from the drop-down menu at top-right, above the graph.
- View: In the default Dashboard view, you’ll see any campaigns that are Active or Inactive. If you want to see your archived campaigns, you can click on View and switch to Archived.
- Filter: You can further drill down your campaign, ad group, and ads lists:
- Click Filters.
- Select Campaign name, Ad group name, or Ad name.
- Select either is or contains (depending on how specific you want to get).
- Enter a name or partial name into the box.
- Breakdown: Get a deeper understanding of how your ads are doing and who your most engaged audience is by: Date, US DMA, Country, Community, Interest, Region or State (only available for US, UK, and CA),Placement, or Carousel Card.
- Saved views: Lock in different Dashboard views so it’s easier to pull them up for campaign delivery, optimizations and reporting.
You can save as many views yas you want, and anyone who contributes to your Reddit Ads account can access those views too.
Create and save a view
Step 1: Create your view
Set any of the following up to match the information you need:
- Metrics
- Column order
- Filters (Campaign Name, Ad Group Name, Ad Name
- Breakdown (Date, US DMA, Country, Subreddit, Interest)
Step 2: Save your view
Once you’re happy with your view:
- Click the Saved views button above the tabs
- Select Save current view
- Name the view
- Click Save
Now you can click Saved Views, and select a view from the list for any future campaign needs.
Adjust your date range
In the top-right corner, you’ll see a date range with a little calendar icon next to it.
All the data you see on your Dashboard will be based on this range.
Click on the date range to change it to:
- Today
- Yesterday
- This month
- Last month
- Last 7 days
- Last 14 days
- Last 30 days
- Custom
By default, the Dashboard shows the last seven days of data, excluding today.
Tip: Hover over each Column Metric header in the Dashboard.
Here are some super explicit definitions of the metrics you can access here:
|
General Performance |
Definition |
|
Impressions |
The number of times your ad was on screen |
|
Clicks |
The number of clicks on to the destination URL on your promoted post. For posts without a destination URL, it is the number of clicks to view the post |
|
Amount Spent |
The total amount of money you have spent on your campaign, ad group or ad |
|
eCPM |
Effective Cost per Thousand - The average amount of money you've spent per thousand impressions |
|
CTR |
Click Through Rate - The percentage of people who saw your ad and performed a click. |
|
CPC |
Cost Per Click - The average amount of money you've spent for each click |
|
Ad Group Metrics |
Definition |
|
Ad Group Bid |
Current bid amount of the ad group in either CPM, CPC, or CPV. |
|
Ad Group Start Date |
Scheduled start date of the ad group |
|
Ad Group End Date |
Scheduled end date of the ad group |
|
Ad Group Budget |
Current daily or lifetime budget |
Conversion metrics measured by our Reddit Pixel. See the article on Implementing the Reddit Pixel.
|
Conversion Metric |
Definition |
|
Page Visit |
The number of Page Visit conversion events corresponding to an ad click or impression |
|
Page Visit (eCPA) |
Cost per action, the average cost for each Page Visit event |
|
View Content |
The number of View Content conversion events corresponding to an ad click or impression |
|
View Content (eCPA) |
Cost per action, the average cost for each View Content event |
|
Search |
The number of Search conversion events corresponding to an ad click or impression |
|
Search (eCPA) |
Cost per action, the average cost for each Search event |
|
Add to Cart |
The number of Add to Cart conversion events corresponding to an ad click or impression |
|
Add to Cart (eCPA) |
Cost per action, the average cost for each Add To Cart action event |
|
Add To Wishlist |
The number of Add to Wishlist conversion events corresponding to an ad click or impression |
|
Add To Wishlist (eCPA) |
Cost per action, the average cost for each Add To Wishlist event |
|
Purchase |
The number of Purchase conversion events corresponding to an ad click or impression |
|
Purchase (eCPA) |
Cost per action, the average cost for each Purchase event |
|
Lead |
The number of Lead conversion events corresponding to an ad click or impression |
|
Lead (eCPA) |
Cost per action, the average cost for each Lead event |
|
Sign up |
The number of Sign up conversion events corresponding to an ad click or impression |
|
Sign up (eCPA) |
Cost per action, the average cost for each Sign Up event |
Video Metrics only available for campaigns with 'Video Views' objective.
|
Video Metric |
Definition |
|
Video Views |
The number of times your video was played for 2 continuous seconds or more with at least 50% of video pixels in view |
|
Full Video Views |
The number of times your video was played for 3 continuous seconds or more with 100% of video pixels in view |
|
Plays w/ Sound |
The number of times a video was played with the sound on |
|
Plays Expanded |
The number of times a video was played in expanded (full-screen) mode at any point during playback |
|
Watches at 25% |
The number of times your video was played at 25% of its length, including plays that skipped to this point |
|
Watches at 50% |
The number of times your video was played at 50% of its length, including plays that skipped to this point |
|
Watches at 75% |
The number of times your video was played at 75% of its length, including plays that skipped to this point |
|
Watches at 95% |
The number of times your video was played at 95% of its length, including plays that skipped to this point |
|
Watches at 100% |
The number of times your video was played at 100% of its length, including plays that skipped to this point |
|
Video Starts |
The number of times your video started to play |
|
3-Second Views |
The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds |
|
5-Second Views |
The number of times your video played for at least 5 seconds, or for nearly its total length if it's shorter than 5 seconds |
|
10-Second Views |
The number of times your video played for at least 10 seconds, or for nearly its total length if it's shorter than 10 seconds |
|
CPV |
Cost per view, the average cost for each video view |
Export a report
Download a spreadsheet (.csv) or schedule a report:
- Click the Export Report button
- Download or Schedule:
- If you want pull a one-off report, pick Download .csv
- If you want to schedule a report to be emailed to you and/or others, select Schedule export, name the Saved Report, and click Save.
Note: See Saved views for steps to save a view that you can also export. - Then, enter email addresses for people you’d like to send the report to, Frequency (Daily, Weekly, Monthly), Time, and Date Lookback Period (when you want the report info to lock in).
-
Reporting FAQ:
How do I see data from more than 6 months ago?
We store campaign data in your Dashboard for six months. If you don’t see something you’ve worked on in the past, try clicking View (below Graph) and switch from Default to Archived.
You may also want to double-check that you haven’t gotten too specific with your selections. For example, when you select a specific campaign, you’ll only see data for the ad groups that go with that campaign when you toggle to those tabs. Same goes with ad groups and the ads that go with them.
Note: Campaigns, ad groups, and ads that have not been touched within the last 90 days can be deleted and may not show up on the Dashboard.
Still can’t find what you’re looking for? Just reach out to us.
Are there any limits to reporting data I can have in one account?
Yes, these are our current entities (campaigns, ad groups, and ads) limits:
- Active (not archived or deleted) Entities: 5,000
- Not Deleted (archived or active) Entities: 10,000
- Total Entities (everything, including deleted entities): 50,000