Build for businesses > Oversee customer care

Oversee customer care

Engage with your customers and resolve their issues directly.

Young woman on phone viewing documents in boxes

Identify and respond to customer service inquiries and manage interactions at scale

Resolve issues in real time

Respond to your customers in real-time, giving them the answers they need, when they need them.

See more satisfied customers

When you respond to customer feedback in real-time, you increase customer satisfaction in real-time.

Save on operational costs

Using Twitter as a customer service tool can decrease cost to $1 per resolution.

Make it personal

With Direct Messaging tools, you can build personalized conversations at scale.


of social customer care inquiries start on Twitter


of customers are likely to recommend a brand to others after having a satisfactory interaction online with that brand

Get started with these endpoints

Account Activity API

Subscribe to realtime activities related to a user account.

Engagement API

Get access to Tweet impression and engagement metrics.

Engage with your customers and improve their experience

Use the business product track

This product track is most used by B2B or B2C businesses, from small business to enterprise, building solutions that help other people and business better understand and engage with the conversation on Twitter.

Take the next step

In order to access the Twitter API, you need to apply first.  Don’t know which product track to choose? We’ll help you decide which is best for you when you apply.