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Privacy Policy

The Company

Picatcha, Inc. (“Company”) is an advertising technology company in the digital media advertising space. Company is not a data broker or an advertising network. Our clients are primarily online/application publishers that utilize our platform services. Our platform ("Platform") is designed and optimized to provide publishers with the ability to sell unique advertising formats that blend and appear "native" to the content in which they are delivered resulting in a smooth and seamless consumer experience. Company is also able to provide an analysis of consumer information so that we can enable the publisher to display a more relevant, precise and meaningful online experience for its audience.

This privacy policy ("Privacy Policy") describes Company’s privacy practices with respect to the information we collect on behalf of our clients through our Platform, as well as the information collected on Company’s website. Company is committed to privacy and this Privacy Policy is intended to answer the following questions: What kind of information does Company collect? How do we collect that information? How do we use and disclose the collected information? How can you control the information collected about you?

Company supports industry self-regulation and adheres to applicable industry guidelines. Company adheres to DAA principles and guidelines, and is a member in good standing of industry associations that establish best practices in the area of online advertising, including the Interactive Advertising Bureau ("IAB"), and Digital Content Next ("DCN"). Company adheres to the IAB Code of Conduct, and the SelfRegulatory Principles for Online Behavioral Advertising.

Company complies with the cross-industry enhanced notice standard as set forth in the Self-Regulatory Program for Online Behavioral Advertising.

Information We Collect through our Platform

The Company Platform does not collect information that can be used to directly identify an individual, such as your name, physical address, e-mail address, Social Security Number, credit card number, account numbers, passwords, personal health information or precise, real-time geographic location derived through location-based services such as GPS-enabled devices (collectively or individually, "Personal Identifiable Information" or "PII").

As part of the process of providing a means for publishers to sell advertising space through our Platform, we do collect information about your interaction with a given publisher’s web site or application, your web browsing activity and your device, which in some jurisdictions may be considered PII. This information may include information such as your device type (e.g., a computer, tablet, smartphone, gaming console or smart/connected TV), your IP address, device identifiers, non-precise location information, the date and time of your visit, browser type, web pages visited when viewing an advertisement, and information about your interaction with our Platform when viewing content on your device, including whether you interacted with the advertisement (viewed a video advertisement to completion or clicked on an advertisement), and what content you viewed (which advertisement we delivered to you). For example, if you visit a number of retail-based websites and browsed for sneakers, you may be flagged as being interested in purchasing sneakers or similar products. Further, advertisements relevant to the content being viewed at a given publisher’s website may also be displayed. Company also obtains non-PII such as behavioral, contextual and demographic information we can provide to publishers so that they are better able to display interestbased advertisements as well as content-relevant advertisements.

With regard to mobile users, Company may also collect carrier IDs (from US users only), information about the applications you use and the location of your device if you have elected to provide that information to the publishers with whom we have partnered

As described in the next section, since this information is collected through cookies, we require our clients to obtain any legally required consents to allow us to place cookies on their web sites and collect information from you. Even if you consent, you can revoke your consent at any time by opting out as described below.

How Company Collects Information through the Platform

For information that Company collects, directly or indirectly, we typically employ the use of pixel tags, cookies, beacons, mobile SDKs, iOS Identifier for Advertising (“IDFA’s”), Android Advertising ID, and Globally Unique Identifier (“GUIDs”) (“Data Indicators”) which are commonly used on the Internet and mobile applications. These Data Indicators help us understand how you use a publisher's web site and the effectiveness of an advertisement so that we can more accurately analyze the types of advertisements that are relevant to the publisher’s content and to your interests. Data Indicators do not in any way damage your operating system or files. You can refuse Company Data Indicators, but doing so may result in the receipt of the same advertisements or advertisements that do not cater to your interests. To permanently object to the placing of Company Data Indicators on your computer, you can use the opt-out process described below.

Pixel tags are small bits of code that reside on a web site and provide a method of information delivery allowing the operator of the page or a third party to collect information about the visitors to the page. Cookies are small text files that are stored on the browser of your computer that assign an anonymous identifier to your browser and provide information to the cookie sender. In addition to cookies, mobile identifiers such as device IDs that are specific to an individual’s hardware, IDFAs (iOS), GUID (Microsoft), and Android ID, as well as statistical processes are utilized to identify an individual’s browsing patterns across multiple devices with a high degree of accuracy.

Company also receives information from 3rd party data providers who collect and make available information such as behavioral, contextual, and demographic information, for our clients to use in selling advertisements through our Platform.

How Company Uses Information Collected Through the Platform

Company primarily uses the information collected on the Platform to provide services to its clients – essentially, we use the data to operate, manage, maintain, and enhance the Platform. Company also uses information it receives and collects through its Platform to refine, and assess, the effectiveness of the advertisements our clients display, and to avoid showing you the same advertisements repeatedly. Our analysis includes contextual and demographic elements, behaviors and viewing preferences, and we use this information to predict the characteristics and preferences of the viewers on web sites and applications that use our Platform. We report this information to our publisher clients in an aggregated, anonymous form to assist them in their advertising campaigns to their audience, and to gain an understanding of the general make-up of individuals who visit their site(s). Collectively, this information assists publishers and web site owners in selling and displaying the most precise and effective ad campaigns to their audience and allows for a more relevant and engaging advertising experience for the consumer. However, if you opt-out of our services by following the instructions below, you will no longer receive interest-based advertisements from digital publishers via Company.

Information Collection from the Company Web Site

Company collects Personally Identifiable Information (“PII”) from our Web site when you choose to provide it to us. For example, if you request a demonstration of our Platform or submit a resume. We use this information only to contact you to respond to your inquiry. Once collected, we will maintain your PII for as long as reasonably required to fulfill your request, carry out the purpose for which the PII was collected, or satisfy Company’s legal and business obligations.

Company also automatically collects information via the Web site through the use of various technologies, including cookies and pixel tags. We collect IP address, browsing behavior and device IDs. We use such information collected on our Web site in anonymized form for internal purposes only, to administer, improve and customize the Web site and to enable us to better understand how our Web site is being used by visitors in order to enhance their overall experience.

Company uses cookies to make it easier for you to navigate our Web site and to enable us to track and target the interests of our users to improve our online presence. Most browsers automatically accept cookies by default, but you can adjust the preferences in the browser of your computer or device to warn you each time a cookie is being sent, or to block some or all cookies. While you may still use our Web site if you reject cookies, your ability to use some areas of our Web site may be limited. Where required by law, we collect your consent for the use of such non-essential cookies and you can always opt-out.

Interest-Based Advertisements through the Company Web Site

Company, or other parties we do business with, may place or recognize unique cookies or other technologies on your browser when you visit our Web site. Company, or these third parties, may use these cookies or other technologies to collect information about your use of our Web site and your other online activities over time and across different websites, and may use that information to serve interestbased advertisements to you as you browse the Internet. To learn more about such interest-based advertising, and to opt-out of such collection and use, please visit the below links of the NAI and DAA in the US:

DAA AppChoices –

Opting Out of Company Technology and Reviewing Your Ad Preferences

Company recognizes your right to make informed decisions about information collection. Company understands that, as may be provided under applicable law, at any moment, you may exercise your right to: (1) obtain confirmation of the existence of your PII in Company’s database; (2) verify its content, origin and accuracy; (3) request its correction, updating, amendment, deletion or transformation into anonymous form and its blocking due to violations of the law; and (4) oppose the processing of your PII on legitimate grounds.

In the event you have provided PII to Company through our company Web site or Platform and wish to edit or have it removed from our database completely or to exercise your privacy rights, please contact us at Please know that in order for us to respond to your request we may require that you verify your identity.

Company is an active member of the industry associations that govern the use and policies around online consumer privacy including the IAB. Company complies with the IAB Code of Conduct, and the Self-Regulatory Principles for Online Behavioral Advertising. Company believes that these codes and principles help protect and ensure individual consumer privacy.

When you opt-out of receiving interest-based advertisements via the Company Platform, we will place a cookie in your web browser that identifies you as opted-out. Company’s Platform will recognize your optout cookie and will preclude publishers from using the Company Platform to display interest/contextbased advertisements to you. However, the choice to opt-out is unique to the browser in which you set it and you may need to repeat your opt-out election if you use a different computer or change browsers. Also, the opt-out cookie cannot be set if your browser is configured to block third-party cookies. Opting out via this method does not prevent the use of cookies or similar means that are necessary for the operation of the Web site or other legitimate purposes unrelated to serving advertisements. Information may still be collected about your web browsing activities for these other purposes.

Information Sharing and Disclosures

Except for information collected through the Platform and provided to our clients, affiliates, and partners in an anonymous format to operate or enhance our services for the purposes described above, or as required by law, Company does not rent, sell or share the information collected through the Platform with third parties.

In providing its services, Company works with a variety of third-party vendors and partners. These include, publishers, data providers, content providers, and other service providers. Company may share anonymous, non-PII with them, including statistical, demographic, contextual, behavioral and predictive information, about our users and their use of the platform, to the extent necessary for Company to provide its services. Company may also enhance the non-PII collected via our Platform with non-PII collected from trusted business partners. Such information remains anonymous non-PII and cannot be used to contact or identify any person individually.

Company may share information about individuals as it deems reasonably necessary in order to comply with applicable law, to exercise and protect the legal rights of Company or its personnel and representatives, and to investigate, prevent or respond to suspected illicit activities, including fraud and threats of harm to individuals.

If Company sells all or part of its business, or if any of its departments or Platform is acquired or merged with another company, we may transfer information about you, including PII submitted by you on our Web site, to the successor company as part of that transaction. To the extent consent is required under applicable law for such a data transfer, we will obtain your consent.

Cross-border Data Transfers

The Company Platform and Web site is operated in accordance with the laws of the United States. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in outside of the United States, please be aware that information we collect may be transferred to and processed in the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen. As such, whether you are located inside or outside of the United States, you hereby authorize Company to use, transfer, and/or otherwise store data in the United States and any other country where Company, our clients, or service providers operate and maintain servers.


Company has established an appropriate technical and organizational safety and security protocol consistent with industry standards and applicable law to help prevent unauthorized access, loss, disclosure, modification or destruction of the information we collect. While we are committed to ensuring the security of such information, you should be aware that no data protection measures can provide 100% guarantee of security. Consequently, Company cannot warrant or guarantee the complete security of the information in our possession.

Information Retention

Company sets cookies to expire after ninety days and the expiration date refreshes every time you encounter our server through our Platform. After ninety days we remove cookie information from information collected through our Platform and retain web log data, aggregations and reports for as long as necessary for the purposes for which such information is collected as described in this Privacy Policy and to comply with applicable legal requirements. Company retains mobile device ID information collected through our Platform as web log data, aggregations and reports for as long as necessary for the purposes for which such information is collected as described in this Privacy Policy and to comply with applicable legal requirements.

Third Party Advertisers and Links

Company's Privacy Policy does not apply to information collected by third-party advertisers, web site owners, data providers, or other parties that we may do business with, or other parties linked to our company Web site or otherwise accessible via our Platform. This Privacy Policy applies only to information collected through Company Platform and by this Web site. The information collected or received by any third-party or provider is subject to that company's own privacy policy.

This Web site contains links to other sites that are not owned or controlled by Company. Please be aware that we are not responsible for the privacy practices of such third parties or the privacy policies governing their web sites.

Children's Privacy

We do not knowingly collect PII from, and do not intend for publishers to sell advertisements targeted at children under 13 years of age. If you believe your child or someone else has provided Company with PII about your child and you would like to have the information removed, please contact us and we will use reasonable efforts to remove such information from our records.

A Note on Content

Company is committed to providing its clients a broad-based marketplace that meets their goals, while at the same time adhering to industry best practices with respect to content that is illegal, pornographic, discriminatory, harassing, hateful, or designed to incite violence. As an IAB member, Company holds itself to the highest standards of quality control. Company also respects the right to free speech and will not engage in pre-emptive editorial censorship. We leave such decisions to our clients. Our policy is to allow our clients to determine the most appropriate approach for their business in determining partners they choose to work with. Such policy is reflected in our technology, which enables our clients to block both sources of supply and sources of demand they may deem inappropriate.

Contact Us

If you have any questions or concerns about Company's Privacy Policy you can send correspondence to the following address:
Picatcha Inc.
832 Sansome Street, Floor 4,
San Francisco, California 94111

Changes to this Privacy Policy and Additional Information

Company may update this Privacy Policy from time to time, and you will be informed of such changes through a notice posted on our Web site. Your continued use of the Web site after we make changes to this Privacy Policy is deemed acknowledgement of those changes, so please review this Privacy Policy periodically. You may be provided other privacy-related information in connection with your use of our platform as well as for special feature and services not described in this Privacy Policy that may be introduced in the future.

This Privacy Policy was last updated on Jan 26, 2017

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