Insights
Featured Report
Advertiser Playbook
To face today’s advertising challenges, brands must have a holistic understanding of the media landscape and consumer behavior.
Article
Meeting Black audience demand for representation that matters
A deeper understanding of the Black community in the U.S. is critical.
Article
Media is complex: Three pillars can simplify measurement for marketers
With new complexity in media, brands should focus on three key measurement pillars.
Article
The Gauge: Fall TV and football fuel September broadcast viewing
In the U.S., fall TV and football combined to drive big viewership during September.
Featured content
COVID-19: Tracking the impact
The pandemic continues to shape the global economy, and we expect to feel its ripple effects for many years to come.
The state of global media
Article
Navigating the path toward successful in-house analytics
Many brands are thinking of bringing marketing analytics in-house. But execution is key.
Article
Brands are celebrating HBCUs, and content creators want in too
U.S. brands are demonstrating commitment to Black consumers by collaborating with HBCUs.
