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Featured Report

Advertiser Playbook

To face today’s advertising challenges, brands must have a holistic understanding of the media landscape and consumer behavior.

Black couple streams content

Article

Meeting Black audience demand for representation that matters

A deeper understanding of the Black community in the U.S. is critical.

Article

Media is complex: Three pillars can simplify measurement for marketers

With new complexity in media, brands should focus on three key measurement pillars.

Family watching TV on couch

Article

The Gauge: Fall TV and football fuel September broadcast viewing

In the U.S., fall TV and football combined to drive big viewership during September.

Featured content

COVID-19: Tracking the impact

The pandemic continues to shape the global economy, and we expect to feel its ripple effects for many years to come.

Flight attendants wear masks on a plane

Article

Navigating the path toward successful in-house analytics

Many brands are thinking of bringing marketing analytics in-house. But execution is key.

HBCU Tuskegee game crowd

Article

Brands are celebrating HBCUs, and content creators want in too

U.S. brands are demonstrating commitment to Black consumers by collaborating with HBCUs.