Our partners are prestigious publishing houses such as
Cambridge University Press, Oxford University Press,
HarperCollins Publishers, Macmillan Education, PONS
and Pearson Education.
120 million
visitors monthly
Reach over
idm
media kit
2020
dictionary
.
cambridge
.
org
collins
dictionary
.
com
macmillan
dictionary
.
com
oxford
learnersdictionaries
.
com
ldoce
online
.
com
pons
.
com
bab
.la
#1
worldwide
network for
learners of
English
Students,
teachers & young
professionals
•
Traffic Insights
A large inventory
Our traffic allows running campaigns to display up to
18 billion ads per year.
Monthly volume
550M
page views
2B
ad requests
Source: Google Analytics & Ad Server
120M
users
Our audience is global, with top regions being Europe,
Asia and Northern America.
Locations
Source: Google Analytics
Users per month
8M
17M
40M
8M
35M
2M
10M
UK
North America
Latam
Europe
MEA
Asia
Oceania
idm
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+38%
users YoY
Our Audience
The proportion between women and men is balanced and stable
over time. More than half of our audience is below 35, mostly
students, teachers and young professionals.
Our digital-savvy audience, mostly urban, benefits from a high level of
connectivity, and is already very mobile through smartphones and tablets.
57%
Women
43%
Men
Source: Google Analytics
Users Insights
55 +
10%
45 - 54
9%
35 - 44
16%
25 - 34
40%
18 - 24
25%
Source: Google Analytics
Gender
Age Groups
Devices
%
4
Tablet
41
%
55
%
Smart
phone
Desktop
%
in sessions
idm
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Source:
idm
Audience Profiling
Marketing Conversion Potential
10M+ LOVERS / month
Audience Profiling
Know our visitors better
IDM Audience enables publishers to target LOVERS and take
real-time marketing actions: website personalization, promotion,
couponing, questionnaires.
Impact
Users
Ad Revenue
LOVERS
32 pages / m.
10M
40%
ENGAGED
9 pages / m.
15M
25%
PICKERS
3 pages / m.
35M
20%
FLYBYS
1 page / m.
60M
15%
Students 6M
Te
ac
he
rs 2
M
Oth
ers
1M
Bu
si
ne
ss
1
M
A LOVER is a returning
user visiting at least
4 pages per session.
idm
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Advertising Formats
Creative properties
Allowed file types:
GIF, JPG, PNG, HTML5 (css, js, video), SWF
Image creatives:
Max file size: 40Kb
Destination/click-through URL:
To be provided
Video & animation:
Max video & animation frame rate: 24fps
Max animation length: 15 seconds
Max animation loops: 3
Only user-initiated sound allowed
HTML5 creatives
:
Suggested tool: Google Web Designer
Initial Load: Max 150Kb for Desktop/Tablet,
Max 40kb for Mobile
Politely Loaded: Max 2MB for Desktop/Tablet,
Max 300kb for Mobile
.
.
.
.
.
.
.
Creative sizes
728x90
expandable to
728x180
Classic
Leaderboard
160x600 / 300x600
expandable to
300x600 and 600x600
Wide & Large
Skyscraper
300x250
expandable to
600x250
Medium
Rectangle
(like 750x200 in Poland)
Natives &
country specific
320x50
320x100
Mobile
Leaderboard
970x250
970x90
Billboard
depending
upon site
Wallpaper
idm
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Display options
Run advertising campaigns that maximize the reach and impact
of your marketing efforts.
Contact us
Any question about sales, design or creatives?
Get in touch with us at
ads@idmgroup.com
Advertising
Partnerships
time
of day
website
section
user
language
geo-
targeting
desktop
& mobile
www.idmgroup.com
France
27, rue Albert Einstein
BP 117 - 77421
Champs-sur-Marne
USA
8470 Enterprise Circle
Suite 300
Lakewood Ranch, FL 34202
China
Sc. & Tech. Innov. Institute
High-Tech South Road 10
Nanshan, Shenzhen
idm
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2020
•