There are several different paths you can choose from to obtain consent from your users in the EEA and the UK and comply with Google’s EU Consent policy. You may build your own consent solution, use the tools on the Privacy & messaging page, or integrate directly with the IAB TCF v2.0 framework.
You can build your own consent solution or use a CMP that isn't certified by IAB. Then, deploy it on your sites and apps.
Review the help center documentation to learn how you can manage the ad technology providers on your site or app and how you can control personalization in our ad tags.
You can use the controls on the Privacy & messaging page (Ad Manager, AdMob, AdSense) to manage the settings for various privacy regulations. Optionally, use the messaging features to create and manage the messages you use to obtain consent from your users.
Google is introducing support for the IAB Transparency and Consent Framework v2.0 across our sell-side ads products (Ad Manager, AdMob, AdSense).