Blog - NAI: Network Advertising Initiative

FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022

FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined

NAI Celebrates Data Privacy Day by Expanding Participation in Working Groups to Industry Partners

January 28, 2022

This Data Privacy Day finds the digital advertising industry at a critical juncture, with consumer privacy concerns emerging as both a challenge and an opportunity for the ecosystem. Technology is

Meaghan Donohue Joins the NAI Team as Counsel

January 10, 2022

The NAI has hired Meaghan Donohue as Counsel for Compliance and Policy, building on a team of experts in data privacy, public policy, and advertising law, during a time of

The NAI Emphasizes Privacy, Trust and Accountability with the Launch of Our New Website at TheNAI.org

November 11, 2021

The NAI is proud to announce a refreshed brand identity and modern website to reflect the growth and expanding mission of our organization, members, and industry. As the NAI continues

The NAI Welcomes New Staff Members to the Team: Cathy Lee, Ryan Smith, and Fatiha Tabibipour

October 19, 2021

The NAI is expanding its expertise and resources in data privacy, public policy, and advertising law with the recent hirings of Cathy Lee and Ryan Smith, each as Counsel for

NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

NAI Publishes 2020 Annual Report

April 23, 2021

The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes

“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021

At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead

Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States

March 29, 2021

The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that

Benefits of Tailored Advertising

March 26, 2021

Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re

Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA

March 1, 2021

Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing,

Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu

Is This the Congress to Pass Privacy Legislation?

January 19, 2021

Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the

2020: Compliance Progress Under the Updated NAI Code

December 16, 2020

After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff

Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020

Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the