COVID-19 restrictions meant Mall Galleries were forced to close their venue, the very driver of their revenue: visitors come in, see artwork they like in-person, and buy the art right there. But the pandemic closed the door on art appreciation and its mental health benefits.
The team at Mall Galleries sought a way to expand their offer online. Ecommerce had never paid off before, but customer research, technical consultation and investment approval from their board of trustees meant they could at least make an attempt.
Like everybody, Mall Galleries took a hit due to the pandemic. But rather than sit and wait, they were proactive in bringing us in and adding something new and important to their website in the form of ecommerce.Michael Kent, Operations Director, Un.titled
With Un.titled’s help, we were able to open up a revenue stream that was only dreamed of before. It proved to us that our audience was open to digital buying, but that they needed the art to be presented to them in a meaningful way first. It’s extremely gratifying to be rewarded by your visitors like this, and it has emboldened us to push our digital footprint even further. Un.titled was an instrumental part of this success.Liam Kilby, Digital Manager, Mall Galleries