Drive Digital Commerce With Content Marketing


Content is the heart of your business. It’s what drives people to your products and keeps them coming back for more.

Watch this live panel of experts from Square, PHLEARN, and Craftpeak share tips for using content to build a seamless customer experience at high-growth ecommerce businesses.

You’ll learn:

  • Content strategies to maximize your customer lifetime value
  • How to integrate marketing and product content
  • Tips to deliver a consistent experience across channels
  • Tools to benchmark the impact of your content


Mallory Russell, Head of Content, Square

Mallory Russell is the Head of Content Marketing at Square, overseeing both the Editorial and Lead Generation functions. In her role, she grows Square’s brand and customer base by creating content that aid and inspires businesses of all sizes.

She previously led content marketing at where she used social and editorial channels to tell stories of people making change all over the world. Before working in tech, Mallory reported on the world of marketing at Advertising Age and Business Insider and worked at some of San Francisco’s most storied ad agencies.

Mallory holds a B.A. in Communication from the University of Southern California and an M.A. in Business and Economic Journalism from New York University.

Seth Kravitz, CEO, PHLEARN

Founder. Writer. Collector of interesting people. 3x founder with 2 exits to public cos.

Specialties: launching startups, SaaS, journalism, photography, branding, big events.

John Kelley, CEO, Craftpeak

Craft beer drinker. Problem solver. Builder of things. With a degree in mechanical engineering and a penchant for fostering and accelerating startups, John is equal parts cowboy visionary and pragmatic business director.

While John’s early career was spent in a suit as a technology consultant for Accenture, he’s devoted the past 15 years to working with other entrepreneurs, designing and pioneering new kick-ass products and solutions to market in the hi-tech, non-profit, and real estate industries.  His startup experience traverses the spectrum of bootstrapping innovations from his kitchen table while pounding coffee to working sales for the world’s largest venture capital firm.

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