December 11, 2018|
The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID®...
These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets NEW YORK, NY – December 12, 2018...View Article
December 7, 2018|
4A’S CEO: Unsubstantiated Claims against Agencies ‘Have Got to Stop’
Originally published in Ad Age, December 7, 2018 Marla Kaplowitz opens up to Ad Age about the DOJ production probe’s impact on the industry and where the agency world goes from...View Article
December 6, 2018|
4A’s Hires Simon Fenwick as EVP, Talent Engagement & Inclusion
Fenwick will lead the organization’s programs to drive talent engagement, diversity and inclusivity across the industry The 4A’s, the leading advertising trade organization, today named Simon Fenwick as EVP, Talent Engagement...View Article
December 4, 2018|
‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing
Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president...View Article
November 27, 2018|
ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices;...
New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will...View Article
November 21, 2018|
How Bipartisanship Could Affect The Advertising Industry Following Midterms
Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018. As the dust settles on the 2018 midterm elections, a...View Article
November 9, 2018|
84% Less Fraud in TAG-Certified Distribution Channels, Study Shows
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released an updated analysis by The 614 Group that shows...View Article
October 31, 2018|
DAA Leads New Effort To Increase Transparency In Political Advertising
Just how big is the digital political advertising marketplace? According to the ad research group Burrell Associates, digital political advertising is expected to total almost $2 billion by the time...View Article
November 20, 2018|
The Long and Winding Road of Diversity and Inclusion
By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions,...View Article
October 30, 2018|
You’re Invited to the Screenings of “The City That Sold America”
"The City That Sold America" is being screened in New York City, as part of DOC NYC. The screening date is November 11, Sunday, at 2pm, at the IFC Theater...View Article
October 26, 2018|
Inside the Campaign: “Uncle Roberto” tells a story every U.S. Hispanic can relate...
The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from...View Article
October 24, 2018|
Kavanaugh and Commercial Speech
Associate Justice Brett Kavanaugh was confirmed to the Supreme Court on Saturday, October 6, by one of the slimmest approval margins ever for a Supreme Court Justice. While the fall-out...View Article
October 23, 2018|
ANA Report On In-Housing Isn’t Telling The Full Story, Says 4A’s
Op-ed from Marla Kaplowitz, President and CEO, 4A's. Original published on AdAge.comView Article
October 23, 2018|
New Proprietary Research from the 4A’s | Taking a Pulse on Advertising
kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A's.View Article
October 22, 2018|
Strategy Festival 2018 Report
From the inner workings of the brain to outer space, a lot of ground was covered at this year’s StratFest conference, which took place from October 9 to 11 in...View Article
October 22, 2018|
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2018 Employee Compensation Study Completed
The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of...View Article
