All the key buyers will be in Basel

BASELWORLD, the world's most important watch and jewellery show, will be opening its doors from March 18 to 25 in Basel. The annual event showcases new products, unveils innovations, spotlights trends, and nurtures business and personal contacts in a unique way. The show brings together more than 90.000 visitors - among them retailers, wholesalers, and connoisseurs from 100 countries - and about 1.900 exhibitors from all over the world - especially leading brands and companies, and their top officials, many who only go to Basel. The current economic difficulties in world markets boosts BASELWORLD's importance to the globe's watch and jewellery businesses, as more exhibitors and retailers concentrate their marketing, purchasing and travel budgets on this essential trade show. "Our topmost priority is the quality of our exhibitors", says Sylvie Ritter, BASELWORLD managing director. "We're convinced we'll further consolidate our position as the globally-leading show and the 'Who's Who' of the watch and jewellery sector." So 2010 will again see the world's most influential buyers visiting this unrivaled industry gathering. In a recent survey from January 2010, they explain why BASELWORLD is so significant to their business.

visting the show for several years

» BASELWORLD for Tourneau is a must attend. We find BASELWORLD to be the perfect venue to see new products from our existing suppliers and to renew relationships with our brand partners. Basel is unique and the power of the Swiss Watch industry is showcased under one roof. It's an inspiring sight for someone to see for the first time. «

visiting the show for 30 years

» While BASELWORLD is a must for those who carry watches – which we don’t, it is also the place where new trends worldwide are launched in jewellery design. Shopping the show gives me a sense of where things are going worldwide. You are exposed to trends from different parts of the world. And, it’s not just big companies that you’ll find, but also the most amazing individual artists who you can’t find anywhere else like from Greece or the Baltic States. Many of the designers I carry I originally met in Basel. BASELWORLD offers a very agreeable setting where you are able to sit down and leisurely meet with the movers and shakers in our industry. «

visiting the show since the age of 12 years

» In our perception, BASELWORLD is the most important trade show in our industry, not only in size and volume or diversity, but also in quality. On top of that all, new collections are being presented during this week. BASELWORLD is the place to be - for any player in this wonderful industry. The unique selling propositions of BASELWORLD are: it is the biggest show in our industry, it is the most versatile trade show in our industry (watches, jewellery, gems, accessories, and tools), it is the most innovative trade show in our industry, the most international and last but not least the most fun one. «

visiting the show for several years

» Every year, Prince Jewellery & Watch Company organize a team of more than ten sales managers to join this event. We view and comment the new pieces coming to market and in some way, predict the acceptance from the customers. Of course, putting orders to meet the future sales need is our final mission. To participate at BASELWORLD and to be one of the groups among the flair and glare of new designs is probably the best experience for people working in the watch and clock trading industry. «

visiting the show since 1984

» Hamilton has many very long term and important relationships with several Swiss watch brands. BASELWORLD allows us to see new product launches, plan marketing and special events, and allow our representatives to see first hand the many exciting products introduced at the Basel show. Armed with this information, we are better equipped to communicate with our collector and enthusiast clients. In jewellery, we are able to meet with resources from the world over at one show, avoiding having to attend regional and national fairs. We come to Basel each year looking for inspiration, and this year will be more important than ever. We are also looking for resources to work with for our own collections and product development as well. «

visiting the show for over 20 years

» BASELWORLD is very relevant for us. Here we meet exhibitors from all over the world, and we highly appreciate the unequalled offer of pearls and precious gemstones. Nowhere else, we discover so many beautiful examples for our own creations. In addition, the overview of new trends from countries like Italy or America is very interesting for us. As we also offer exclusive timepieces, the presence of all famous watch brands in Basel is very important for us, too. Thanks to the diversity of new products, we always stay several days in Basel. «

visting the show since 1970

» This is a very important show because it is a trendsetter. We see the new mechanical introductions for watches for the next 12 to 18 months. We also see new designs at the idea stage. At BASELWORLD, you see model samples from reputable manufacturers, who ask for input and feedback. You can't see this anywhere else. «

visiting the show for 35 years

» We see this show as a great opportunity to find the best watches, as well as the best jewellery designers and producers from all over the world. We find at Basel all of the trends that will appear in the most prestigious magazines later on, it's like taking a trip to the future. Attending BASELWORLD is actually the most important moment of our international buying calendar. «

visiting the show for the 15th time

» Dhamani Jewels has been attending BASELWORLD since 1980. BASELWORLD unlike other fairs, not only represents a selected group of regional companies and manufacturers, buyers and sellers, but an umbrella which represents the world's luxury and jewellery market in totality. It is attended by pioneers and trendsetters from around the world, be it be from the west or the east. A prevalence of new ideas and products at BASELWORLD sets aside this show from other fairs. A foray of leadership, quality and success meets at BASELWORLD which creates positive notations especially during these challenging times. «

visiting the show for the 11th time

» As our business is based in London, with a global mix of consumers, we need to make sure we are focused on global trends as well as local ones. For the few days we attend BASELWORLD, we are able to see a broad range of suppliers and meet with likeminded retailers, some of which are ironically London-based. «

visiting the show for 12 years

» BASELWORLD provides us with the opportunity to further develop international markets, to learn from and establish cooperation with big watch brands. We have 129 flagship stores in China. The headquarters of our company are located in Shenzhen. We will keep on attending BASELWORLD. «

visiting the show for 25 years

» BASELWORLD is the most important moment of the year for us, in large part, because of the exclusive watch branding we do. We work directly with the watch manufacturers in Switzerland rather than use distributors. For watch and timepiece retailers, BASELWORLD is a must. But also in terms of jewellery, there are a lot of brands that come to Basel that you cannot find at other shows. Basel has the best mix of European and Asian vendors, especially from Italy and Hong Kong. Simply put - if you're in the luxury business, Basel is where you need to be! «

BASELWORLD 2010

A driving force behind the luxury goods industry

BASELWORLD has retained its immense importance across all sectors in the development of the watch, jewellery, and gemstone industry. In 2010, all of the world's best-known and leading watch and jewellery brands will again be present in Basel. This shows just how important this international trade show is as a driving force behind the luxury goods industry. BASELWORLD will be back in glamorous style in 2010.

Widespread media attention

A particularly attractive part of exhibiting at BASELWORLD is the enormous interest the show generates among the specialist and lifestyle media as well as the daily and financial press: some 3.000 journalists from all over the world will be reporting from BASELWORLD between March 18 and 25 on all of the latest innovations, new features, and trends for the coming year.

Stay informed with the Daily News

In 2010, the popular BASELWORLD Daily News will again be informing visitors and exhibitors alike of the latest daily news from the show as well as reporting on the various brands and their activities. The Daily News also offers a comprehensive overview of events in the participating industries and on the various networking platforms.

Evenings at the Village

The BASELWORLD Village is almost as popular as the show itself. Located at the heart of Basel, it serves as attractive networking platform after a day at the show as well as spoiling visitors with culinary delights and live music into the early hours. Many exhibitors and visitors use the shuttle-service provided.

BASELWORLD 2010 at a glance