Cloudflare Trademark Guidelines

Permissible uses

References in text form to Cloudflare products and services

You are permitted to use Cloudflare trademarks in word form only (word marks, not logos) to identify Cloudflare products or services, subject to the use guidelines below. Use of the Cloudflare logos (other than the use of Web Badges described below) requires our written permission.

References to Cloudflare, Inc. as a company

Cloudflare, Inc. is a company/trade name. You are permitted to reference Cloudflare, Inc. as a company in written materials by first using the full trade name with the incorporated designation (i.e., “Cloudflare, Inc.”), followed by Cloudflare (omitting the “Inc.” designation) in subsequent references in the same publication. When referring to Cloudflare as a company, do not use the ® symbol with “Cloudflare.”

Use of web badges by Cloudflare customers

You may use Cloudflare web badges to tell your visitors that your website is protected and accelerated by Cloudflare services. You can obtain Cloudflare web badges from this page. Please do not alter Cloudflare web badges in any way (e.g., stretched out, different colors, etc).

Use of Cloudflare trademarks by authorized resellers and partners

If you are Cloudflare’s authorized reseller or partner and your agreement with us allows you to use Cloudflare trademarks, you must follow the requirements specified in your agreement. If you have not been provided with special trademark usage guidelines with your agreement, please follow the guidelines below.

Please note that resale of Cloudflare services requires a reseller agreement with Cloudflare. If you are not an authorized reseller or partner, you are not allowed to indicate, or use Cloudflare trademarks to indicate, that you are a Cloudflare reseller or partner.

Use of Cloudflare trademarks by Cloudflare suppliers and vendors

Suppliers and vendors to Cloudflare are not allowed to use Cloudflare trademarks in connection with the products and services provided to Cloudflare without our written permission. Please contact your Cloudflare representative with any questions regarding the approval process. If you have Cloudflare’s written permission to use Cloudflare trademarks, you must follow the guidelines below unless you have been provided with special trademark usage guidelines in writing.

What should I avoid when using Cloudflare trademarks?

• Only truthful, fair references are acceptable. Misleading references are prohibited. For instance, it is not permissible to say that a site uses Cloudflare services and applications when it does not.


• You may not use any Cloudflare trademark or logo which would imply that Cloudflare has an affiliation with or endorsement, sponsorship, or support of a third-party product or service, without express written permission.


• Cloudflare trademarks, graphic symbols, logos, typeface, or icons may not be used in a disparaging manner.


• Under no circumstances shall a letter string that is identical, nearly identical, or confusingly similar to any Cloudflare trademark be used as a domain name. For example, cloudfliare.com is both nearly identical and confusingly similar.


• Third parties may not use variations or misspellings or act in any way that would cause any initial interest confusion over Cloudflare trademarks.


• Other than authorized partners or authorized resellers, third parties may not bid for keywords, Google AdWords, or other targeted advertising systems using Cloudflare marks or misspellings. Nor may third parties use Cloudflare marks in domain names, any search engine optimization, meta tags, search terms, code, or other misrepresentation.


• You may not display Cloudflare trademarks or branding on a site or on material that violates any law or regulation.


• You may not incorporate Cloudflare trademarks or branding into your own product name, service names, trademarks, logos, or company names.


• You may not use Cloudflare trademarks on merchandise for sale (e.g., selling t-shirts, mugs, etc.)


• You may not modify Cloudflare trademarks, abbreviate them, or combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan.

Contact us

If you would like permission to use our trademarks, or you see someone using our trademarks incorrectly, please contact us at legal@cloudflare.com.