Data and personalization

To choose what data is used to personalize your experience across Google services, visit your Google Account. Even when you aren’t signed in to your account, you can use the tools below to manage your experience on this device.

When you aren’t signed in, some information about your Google activity is saved in a cookie on your device to help Google work better for you. Learn more about cookies.

Google Search personalization

The searches you do on this device can help Google improve your search results and show you more relevant ads.

Manage settings

YouTube Search and Watch History

YouTube improves your video recommendations based on what you’ve already watched or searched for on your current device.

Manage settings

Ad settings

You can change the types of ads you see on Google by opting out of ads based on your interests. You’ll still see ads, but they’ll be less relevant.

Manage settings

Opting out of Google Analytics

The owners of websites you visit use data collected by Google Analytics to make their sites work better. You can opt out from having this data sent to Google Analytics by downloading and installing this browser add-on.

More information