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Whether you’re a budding cartoonist, major news publisher, celebrity, international brand, or a freelance writer, our toolkit will help you connect with the Reddit community.

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Partnership Toolkit

An AMA ("Ask Me Anything") happens when someone with a unique perspective comes to Reddit, introduces themselves in a text-based post, then tells stories and answers the most popular questions submitted by the greater Reddit community.

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Leah Remini

To promote her A&E show Scientology and the Aftermath, Leah Remini hosted an AMA to share her insights and experience with the Church. The topic prompted endless questions about Church secrets and the lives of former Scientologists, making it one of the most popular AMAs in Reddit history.

Given the overwhelming interest, A&E hosted three special AMA-themed episodes to fully address the Redditor’s curiosity and detailed questions.

Jane Goodall

Dr. Jane Goodall’s AMA delighted every Redditor who’s ever dreamed of being an explorer. She imparted decades of knowledge from studying chimpanzees, animal intelligence and conservation.

Dr. Goodall shared stories from her illustrious career, especially her wisdom and optimism about the future of our planet. More than a few Redditors effusively expressed their admiration for her work since childhood and their own children who want to follow in her footsteps.

The Wall Street Journal, Jonathan Cheng

Jonathan Cheng is the Seoul Bureau Chief of The Wall Street Journal. Recently returning from a trip to North Korea with a WSJ delegation, Jonathan fielded questions about the uniquely opaque country that often dominates the news cycle.

Jonathan’s expert insight and personal experience provided readers with context beyond the published story, and he also managed to answer the universal question of: “chocolate or vanilla ice cream?”


Hip-hop and scary movie fans were thrilled when Redman came to discuss his new VH1 series, “Scared Famous.” He hung out with fans who were curious about his new show, his favorite artists and his experience of fans’ most memorable Redman film and music moments.

In true Reddit fashion, Redman answered a range of questions about his hobbies, favorite movie villains, and his thoughts on the Blue Man Group.

Team USA, Aja Evans

Bobsledder Aja Evans joined Reddit as part of the Team USA AMA series leading up to the 2018 Winter Olympics. Redditors were curious about her training schedule and lifestyle as an elite athlete, with several admitting their secret dream to be a bobsledder.

The AMA wouldn’t have been complete without a few Cool Runnings questions and a peek into Aja’s favorite things from Chicago restaurants to Shark Week.

John Cleese

John Cleese is an acting legend and tall person. He dropped by Reddit to chat about his live Monty Python and the Holy Grail tour. Jokes posed as questions kicked off the AMA, and he did not disappoint. From pedal bins to quantum physics, his AMA cemented his status, already known to many Redditors, as “the master.”


Reddit profiles allow you to easily post to your own page and invite users to follow you.

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The Washington Post

With an accessible, witty voice, The Washington Post has established itself as an integral part of the news conversation on Reddit. From politics and world news to weather and podcasts, the Washington Post connects with a range of communities through reporter AMAs, verified breaking news updates, and comments worthy of Reddit gold.

Nintendo of America

From r/NintendoSwitch to r/Zelda, Reddit has an extensive gaming community that provides valuable insight into new releases and continuous, detailed feedback. Nintendo of America has become an active member of this community, using their profile to post announcements, host AMAs with game producers, and provide support to players and fans.

Major League Baseball

On any given day, you’ll see Major League Baseball responding to Redditors’ comments, bringing players and teams into communities for AMAs, and posting original content. After years of delighting Reddit’s baseball fans, MLB is using their profile to experiment with new ways to connect with Reddit’s baseball community and potential baseball fans.

Snoop Dogg

From releasing a new music video in r/rarepuppers to showing up to respond to a profound Shower Thought about him, Snoop Dogg is the King of dropping by to surprise Redditors. A regular presence in AMAs and the conversation in r/trees, Snoop Dogg has used his profile to keep fans updated on new albums and causes that matter to him.

Brand Tracking

Track how your content is performing and identify opportunities to engage.

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Leverage our partnership with Taboola to easily track how conversations on your content are trending on Reddit, alongside other social platforms. In turn, you can jump right into the Reddit thread, as conversations heat up. 


Seamlessly and beautifully embed Reddit posts and comments directly into your article with the click of a button. Our embeds are Facebook Instant Article and WordPress compatible.

Click here to learn how in 3 easy steps
Reddit Embeds

With our embed tool, it’s never been easier for journalists to highlight (and credit) the thousands of stories happening on our site every day. Check out these publishers who consistently use our embed tool to feature, credit, and link back to the content behind the stories: PopSugar, TIME, HuffPost


Easily source content using our pre-made topic-focused lists, or create your own unique lists with CrowdTangle. Set up notifications to track pre-viral content.

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Easily source content using our pre-made topic-focused lists, or create your own unique lists with CrowdTangle. Set up notifications to track pre-viral content.


Work with the Media Partnerships team to develop a unique activation that connects your brand and content with a community that cares.

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Kevin Durant

New to the Bay Area and Warriors franchise, Kevin Durant wanted advice on where to go in his new stomping ground. He decided to turn the tables on Reddit users and ask THEM anything about some of the best places in the Bay!  “Hey wassup Warriors fans its KD. New to the area, still tryin to get my feet wet and want to know what places in The Bay I should check out. Im new to Reddit, lurked here and there, so yall think you can help me out for a bit?” Durant received hundreds of suggestions and then he acted on them! Thanking users and uploading pictures to his original thread - it was a proper introduction to the Reddit community.

Watch What Happens Live / Bravo

This “AMA IRL” partnership marked the kickoff of Bravo’s week of live social programming. Watch What Happens Live host Andy Cohen asked actress Gabourey Sidibe and Real Housewives of Atlanta star Kim Zolciak-Biermann redditors’ questions live on air.  In the days leading up to the episode, users posted their questions on Reddit, then tuned in to Bravo’s live stream last night to see if their question would get answered. Cohen, viewing the original thread on his tablet, asked users’ questions about everything from go-to karaoke songs and the most iconic Housewife moments to what Billy Eichner smells like.


Gaming and Community often go hand in hand. King went the extra step creating and curating a unique and beautiful space for their community. Incorporating custom artwork from the game into the design of the community, game updates, and fun conversation starters are just a few of the things they’ve excelled at in making a custom space for the Legend Of Solgard fanbase to call home.