Press
ReFrame Announces 2019 TV Stamp Recipients, IMDbPro Partnership Renewal
“Working with IMDbPro’s industry-leading data, we are able to measure content that meets or exceeds stamp criteria in support of diverse, impactful stories from artists around the world. We are thrilled to renew our partnership with IMDbPro through 2022 to celebrate gender-balanced films and television shows with the ReFrame Stamp.”
ReFrame Partners With Delta Air Lines for In-Flight Channels Featuring Female-Led Films
“We are thrilled to partner with Delta to celebrate gender-balanced films and television shows,” said ReFrame Co-founders Keri Putnam and Cathy Schulman. “We believe that diverse, impactful stories from artists around the world help us connect to new perspectives and drive meaningful dialogue – bringing all of us closer together.”
A-List Producers, Executives Pledge to Mentor Women Directors With ReFrame Rise
“ReFrame Rise, an initiative of ReFrame, the parity organization run by Women In Film and Sundance Institute, is a pilot program that will pair eight female directors with advisers who will identify job opportunities, refine creative pitches and sharpen business acumen.”
ReFrame Rise: 2-year sponsorship program for experienced female directors
ReFrame at The Wrap’s Power Women Summit 2019
ReFrame co-founder Cathy Schulman moderated a panel discussing the ReFrame Stamp and gender parity success stories at this year’s Power Women Summit hosted by The Wrap. Joining her were Erica Huggins (President, Fuzzy Door Entertainment), Cindy Chupack (writer, producer, director), Cassidy Lange (Co-President of Production, MGM Studios), and Robbie Brenner (Head of Mattel Films).
When discussing the ReFrame Stamp as a significant change lever, Cassidy Lange commented, “If the industry has to put training wheels on to peddle forward in a straight line, then we should do it.” ReFrame Ambassadors Gloria Calderón Kellett, Stephanie Allain, and Jennifer Salke were also at the summit to speak on moving change forward in the industry.
ReFrame at the Mind The Gap Summit at Mill Valley Film Festival 2019
ReFrame Director Alison Emilio and ReFrame Rise Director Fellow Sydney Freeland shared the two-year Rise Program and the importance of sponsorship as crucial to a more representative, sustainable pipeline at this year’s Mind the Gap Summit. Thanks and congratulations to Director of Programming, Zoë Elton, and her team on a successful third summit that amplifies and champions work by female-identifying filmmakers changing the narrative that shapes our culture.
New York Times heralds ReFrame Stamp
June 19, 2019
“There is, however, a newish measure for diverse hiring on productions: the ReFrame Stamp, which was created by the group Women in Film Los Angeles and the Sundance Institute, and begun last year in conjunction with the industry site IMDbPro. The stamp is tabulated using an algorithm that awards points for film and television productions with women in key on- and offscreen jobs, and extra points for women of color. It basically amounts to a gold star, with a logo that can be added to a production’s end credits.” - Cara Buckley, New York Times
“We like to joke it seems to us if they’re willing to put on a Humane Society stamp that no animals were harmed, it’s not a huge step to say, ‘And neither were any women.’” - Cathy Schulman, Co-founder of ReFrame, President of welle Entertainment
VARIETY:Women Directors and Writers Make Gains in Independent Films But Lag on Parity
JUNE 18, 2019
“The upward shift in the survey numbers comes following several efforts to address the issue of a lack of parity among film productions. ReFrame — a coalition of industry leaders founded by Women in Film and the Sundance Institute — and IMDBPro began certifying films a year ago for their gender-balanced productions.”
THE HOLLYWOOD REPORTER:
ReFrame Launches Program to Boost Careers of Experienced Female Filmmakers
June 12, 2019
“The gender-parity coalition’s Rise will sponsor seasoned female directors, who, unlike many of their male counterparts, find themselves stalled mid-career: “It’s not just how you fill the pipeline, but how you move through the pipeline as well.”
Lilly SINGH INTERVIEWS NISHA GANATRA ABOUT THE REFRAME STAMP
APRIL 28, 2019
Director Nisha Ganatra discusses the importance of the ReFrame Stamp on her newest film LATE NIGHT with soon-to-be late night TV host Lilly Singh.
Reframe stamp for features
2018 top grossing films
press release
march 6, 2019
"ReFrame and IMDbPro Award ReFrame Stamp Celebrating Gender-Balanced Production to 20 of the Top 100 Grossing Films of 2018; Up From 12 Recipients in 2017"
ReFrame and IMDbPro Celebrate International Women’s Day 2019
THE HOLLYWOOD REPORTER
MARCH 7, 2019
“‘ReFrame Stamp Awarded to 29 Movies in 2018”
WOMEN AND HOLLYWOOD
MARCH 7, 2019
“‘A Wrinkle in Time,' ‘Widows,’ ‘The Hate U Give,’ and More Receive ReFrame Stamp”
deadline
MARCH 6, 2019
“‘The Favourite’, ‘Bumblebee’ Among 2018 Films To Get ReFrame Stamp”
VARIETY
MARCH 6, 2019
“‘ReFrame, IMDBPro Announce 20 Certified Gender-Balanced Films”
“‘One Day at a Time’s’ Gloria Calderón Kellett on being the boss and the Netflix numbers game”
LOS ANGELES TIMES -– March 1, 2019
“We have the ReFrame stamp that basically means we are a gender-equitable production. There are, like, 60 shows out of 400 that are equitable for women, and ‘One Day at a Time’ is one of them.”
Deadline’s Sundance Series 2019 Panel
#GotStamped: Gender Parity Success Stories
As part of the Stella Artois & Deadline Sundance Series at the 2019 Sundance Film Festival, Nisha Ganatra (Director, Late Night), Bruna Papandrea (Producer, The Nightingale), and Cathy Schulman (Producer, Five Feet Apart) sat down for a special ReFrame panel titled ”#GotStamped: Gender Parity Success Stories” moderated by Amanda N’Duka (Deadline).
GLAMOUR
January 31, 2019
“Late Night Director Nisha Ganatra: It's Still 'Sadly Radical' to Show a Woman Without Makeup”
DEADLINE
January 26, 2019
“Women In Film and ReFrame’s ‘#GotStamped: Gender Parity Success Stories’”
HollyWood Reporter
January 29, 2019
We're all in! 30+ ReFrame Ambassadors have committed to the 4% Challenge to announce a project with one female director in the next 18 months. Together with Women In Film Los Angeles, TIME’S UP, and the Annenberg Inclusion Initiative, we aim to move the dial on female directors hired to make big-budget feature films.
ReFrame Wants to Change the Conversation About Parity in TV Business
VARIETY: By Danielle Turchiano, Features Editor
THE HOLLYWOOD REPORTER
november 13, 2018
“'The Marvelous Mrs. Maisel,' 'How to Get Away With Murder' Among First Recipients of ReFrame TV Stamp”
variety
november 13, 2018
“‘Insecure,’ ‘SMILF,’ ‘Vida’ Among Series Awarded with Inaugural ReFrame TV Stamp (EXCLUSIVE)”
deadline
november 13, 2018
“ReFrame Gives 62 TV Shows Its Gender-Balance Seal Of Approval; Group’s First Small-Screen Stamps”
“ReFrame, the coalition formed by Women in Film and the Sundance Institute, and IMDbPro has given their first small-screen stamps of approval to 62 TV and streaming programs. Among them are The Marvelous Mrs. Maisel, The Handmaid’s Tale, GLOW, Empire, Broad City and all five of Shonda Rhimes’ Shondaland series.”
WOMEN AND HOLLYWOOD
november 13, 2018
“Grey’s Anatomy,” “Insecure,” and “SMILF” Among Recipients of ReFrame’s Inaugural TV Stamp”
ESSENCE
november 13, 2018
“Issa Rae, Shonda Rhimes And More Recognized For Gender-Balanced Hiring Practices In Hollywood”
FORBES
NOVEMBER 6, 2018
”Four Things We Can Do To Close The Steep Gap Within Entertainment”
ReFrame at TIFF 2018
At the 2018 Toronto International Film Festival, over a thousand festival-goers, filmmakers, and industry attendees took to the streets at the Share Her Journey Rally to call on the entertainment industry to support greater opportunities for women in film. This event, supported by ReFrame, Time’s Up, and #AfterMeToo, included speeches by ReFrame Co-Founders Keri Putnam and Cathy Schulman, GDI's Founder Geena Davis, USC's Dr. Stacy L. Smith, "The Handmaid's Tale" star Amanda Brugel, and more.
The rally commenced with a pledge and a promise, when TIFF's Artistic Director and Co-Head Cameron Bailey signed the 5050x2020 Pledge, following in the footsteps of the Cannes Film Festival and the Venice Film Festival. The Pledge, initiated at Cannes by the organization 5050x2020, includes being transparent about the members of the selection and programming committees; and reaching an even gender ratio in the organization’s top management.
Paul Feig Responds to Claims of Lack of Female Directors: "You're Wrong"
THE HOLLYWOOD REPORTER – October 23, 2018
“Director and producer Paul Feig, an ambassador for ReFrame, attended Rome’s MIA Market to discuss how the American program could be implemented in Italy.”
VARIETY
OCTOBER 21, 2018
“The Road to Gender Parity, Italian Style”
THE HOLLYWOOD REPORTER
OCTOBER 20, 2018
“ReFrame Celebrates with Rome Signing Gender Parity Pledge”
THE WRAP
OCTOBER 18, 2018
“Men Join the Conversation at Power Women Summit, Nov 1-2”
VARIETY
OCTOBER 17, 2018
“WIF’s Kirsten Schaffer Looks to ReFrame Inclusion at MIA”
THE HOLLYWOOD REPORTER
SEPTEMBER 26, 2018
“ReFrame Stamp Program Opens Call for TV Submissions”
THEWRAP
SEPTEMBER 26, 2018
“ReFrame and IMDBPro Will Highlight Gender-Balanced TV Shows With New Seal”
INDIEWIRE
SEPTEMBER 26, 2018
“IMDb and ReFrame Want to Find and Support Gender-Balanced Television Shows and Streaming Series”
VARIETY
SEPTEMBER 26, 2018
“ReFrame Calls for First-Ever Television ReFrame Stamp Submissions”
Reframe stamp for feature films round two PRESS RELEASE
AUGUST 28, 2018
"ReFrame and IMDbPro celebrate a second round of recipients with 22 new films, including A Simple Favor; Booksmart; Crazy Rich Asians; Late Night; Mary Shelley; and The Wife..."
tHE HOLLYWOOD REPORTER
AUGUST 28, 2018
"Crazy Rich Asians,' 'Mary Shelley,' 'The Wife' Among Second Round of ReFrame Stamp Recipients"
WOMEN AND HOLLYWOOD
AUGUST 29, 2018
“Crazy Rich Asians” & “The Wife” Among 22 Films to Receive ReFrame’s Gender Equality Stamp
VARIETY
AUGUST 28, 2018
"ReFrame, IMDBPro Announce 22 Newly Certified Gender-Balanced Films"
DEADLINE
AUGUST 28, 2018
"ReFrame Stamps 22 More Films With Gender-Balance Seal Of Approval; ‘Crazy Rich Asians’, ‘The Wife’ On List"
'Wonder Woman,' 'Girls Trip,' 'Lady Bird' Among First Recipients of ReFrame Gender Parity Stamp
"The ReFrame Stamp is a badge of honor for film and TV projects that hire women in at least half of eight key production positions – writer, director, producer, lead actor, co-lead, speaking parts, department heads and crew – with double points for women of color in key responsibilities. These criteria will be adjusted as industry conditions evolve. In evaluating the top 100 U.S. grossing films of 2017, 12 features met the mark..."
THE HOLLYWOOD REPORTER
JUNE 7, 2018
Reframe stamp PRESS RELEASE
JUNE 7, 2018
"ReFrame and IMDbPro Announce New Collaboration
to Recognize Standout Gender-balanced Film and TV Projects..".
deadline
march 6, 2018
"ReFrame Initiative By WIF, Sundance, 50 Industry Leaders Sets Steps For More Inclusive Hollywood Hiring..."
89.3 KPCC: "The Frame"
March 8, 2017
"Exclusive: Hollywood companies agree to talk gender inclusion with ReFrame..."
The hollywood reporter
February 22, 2017
"Paul Feig, Nina Jacobson and 50 A-Listers Reveal New Campaign to Tackle Hollywood Gender Inequality..."
The Beginning of ReFrame
Fifty Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives, together with Women In Film and Sundance Institute, have launched a formal action plan to further gender parity in the media industry.
Formerly known as the Systemic Change Project, ReFrame builds on four years of research in collaboration with the Media, Diversity and Social Change Initiative at USC Annenberg and an October 2015 convening of this group. Our unique strategy involves a peer-to-peer approach, in which ReFrame Ambassador teams engage senior industry decision-makers.
Press Inquiries
Catherine Olim | PMK-BNC | Catherine.Olim@rogersandcowanpmk.com
Spencer Alcorn | Sundance Institute | Spencer_Alcorn@sundance.org