Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Overlapping portraits of Raphael Diallo, founder of Google’s Inclusive Marketing Consultants, and Alisha Jennings-Olowosuko, lead at Google’s Inclusive Marketing Consultants.

Feature of the week

Starting an inclusive marketing panel? These Googlers have notes to share

Google’s inclusive marketing panel formed in response to requests for guidance on how to reflect diverse communities in creative with nuance and accuracy. Here, founder Raphael Diallo and lead Alisha Jennings-Olowosuko offer advice for those starting panels of their own.

Consumer Insights

Global Article
A Black man with white hair and beard looks through reading glasses at his phone, which displays his holiday shopping list. A stack of packages for shipping are piled up nearby.
Article

How to be ready for holiday shoppers this year

Global Presentation
A search bar pops off the page above trending searches for Halloween costumes, new furniture, and cleaning supplies and services.
Presentation

Global Insights Briefing: Home improvements and Halloween

United States Interactive Feature
Connected TV repeated in block letters, interspersed with screen grabs of a jellyfish, a Black couple embracing, and a white kid doing a skateboard trick.
Interactive Feature

Connected: What do we mean when we say TV?

Americas Article
What to expect from shoppers this back-to-school season
Article

What to expect from shoppers this back-to-school season

Marketing Strategies & Innovations

Article
Two people of color wearing casual clothes discuss how paid and organic data integration can improve search results and their business.
Article

How to improve ROI by connecting organic and paid search

Global Video
Venus Williams, Founder and CEO, EleVen and V Starr Interiors, and Stephanie Morimoto, Owner and CEO, Austra
Video

Talking Shop: How Venus Williams and Stephanie Morimoto built women’s empowerment into their retail brands

Watch now
United States Article
A woman with long hair sits on the floor, legs outstretched, and evaluates which marketing mix model will work best for her brand.
Article

Marketing mix models are based in science, but also need a touch of art

Global Interactive Feature
Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.
Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Global Article
A blue megaphone sends out an array of media interaction icons, like hearts, thumbs up, messaging bubbles, and location pins, to make marketing more inclusive.
Article

Inside Google Marketing: Our approach to inclusive media planning and buying

United States Video
Create Effective YouTube Ads with Nacia Walsh and Pei Ling Ho, Global Creative Director, Google Creative Works
Video

How to think about building effective ads for YouTube

Watch now
Article
A Black man with white hair and a white beard wearing casual clothes reviews his company’s 2022 measurement plan from a mobile phone.
Article

Is your measurement plan ready for 2022?

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

38 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

0 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

21 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.