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Latest knowledge

  1.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR are offering their help to WFA…

    Read more about "Spotlight: Recession-proofing strategies for creative production"
  2.    People first measurement
    Audience measurementChannelsMedia transparency

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

    Read more about "People first measurement"
  3.    Putting wages on an equal footing
    Diversity & Inclusion

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

    Read more about "Putting wages on an equal footing"
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Latest news & press releases

  1.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  2.    WFA reveals shortlist for Global Marketer of the Year 2022

    WFA reveals shortlist for Global Marketer of the Year 2022

    Expert jury shortlists top global marketing leaders for WFA annual award scheme

    Voting is now open until 22 January 2023 and…

    Read more about "WFA reveals shortlist for Global Marketer of the Year 2022"
  3.    Agencies feel more comfortable being honest with clients, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

    Read more about "Agencies feel more comfortable being honest with clients, WFA research"
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Recent videos

#WFASpotlight on inclusive marketing

The Inclusive Marketing Content Series Ep02: Mark Ritson

WFA MarketingMatters 2022 | Highlights

#BetterMarketingPod Ep21: Roel de Vries, City Football

Upcoming events

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  1. Meeting for global/regional media directors or similar

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  2. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  3. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  4. Open to all GARM members

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  5. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

  6. Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.

    More information Register for this meeting

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