Your Online Choices

How does this website work?

This website aims to provide you with clear and easy to understand information, as well as greater control, on what is known as ‘online behavioural advertising’.

When using the control tool function small text files known as ‘cookies’ are used by many of the businesses listed to check your current status and perform the choice you wish to exercise. These are essential to this function as well as identifying errors in its functionality and no personal details are stored in this process. If you wish to ensure that these cookies are not used please visit our five top tips for further details on how to manage cookies in your browser privacy settings. However, doing this will mean that the control tool no longer functions effectively.

Non-identifiable data may also be collected for the purposes of improving the content on this website. No personal details are stored in this process and the information collected is only used in aggregate. If you wish to turn off this feature please visit Nielsen.