Programs & Initiatives

YouTube has various offerings and initiatives to celebrate and promote creators, help them unlock new opportunities and resources, and get them more involved with the community.

Programs & Initiatives


YouTube NextUp is a contest that offers winners access to a virtual Creator Camp and other prizes designed to push you and your channel to new heights.

Apply for NextUp

Creator Research

Creator Research asks Creators like you for your thoughts and feedback in order to help shape the future of YouTube.

Help make us better

Creator on the Rise

Creator on the Rise identifies and celebrates many diverse and vibrant creators that emerge on the platform everyday. Featured creators are highlighted on Explore for 24 hours.

Explore Creator On the Rise

YouTube Contributors

YouTube Contributors is a community of passionate people who provide peer-to-peer answers and education in forums and videos in various languages and help improve our products.

Join YouTube Contributors

YouTube FanFest

YouTube FanFest brings together creators from around the globe for unique live shows and experiences that celebrate the Creator community.

About FanFest

#YouTubeBlack Voices Fund

#YouTubeBlack Voices Fund is a multi-year commitment dedicated to centering and amplifying Black perspectives on YouTube.

Learn more about the #YouTubeBlack Voices Fund


Creator Awards recognize your passion and hard work, and celebrate your achievements and special milestones.

See Creator Awards

YouTube Giving

YouTube Giving allows eligible Creators to fundraise for nonprofits by adding the donate button to their videos and live streams, so viewers can donate directly on the video watch page or in live chat.

Support a cause